Content Marketing Associate

This is a fully remote position, open to applicants in Rhode Island.

📋 Description

• Create, implement, and enhance content across digital platforms and omnichannel campaigns aimed at promoting surgeon education and driving commercial growth for BD’s GalaFLEX portfolio.

• Develop audience-focused content that translates intricate clinical and product information into straightforward narratives tailored for plastic surgeons.

• Utilize content design principles including messaging hierarchy, layout, and readability.

• Assist with creative briefs, content outlines, assets, templates, and collaborations with designers.

• Apply SEO and AI-era content best practices, which encompass keyword updates, on-page optimization, schema/content tagging, and internal linking.

• Oversee the social content calendar, generate and schedule posts, and track community interactions.

• Collect social performance data, extract insights, and support reporting efforts.

• Maintain and refresh content in CMS platforms such as AEM.

• Update galaflex.bd.com through page builds, content updates, metadata changes, quality assurance, and post-launch monitoring.

• Develop operational proficiency in BD’s MarTech stack, including Marketo, ClickUp, Optimizely, Knack, AME, and Figma.

• Coordinate campaign timelines, deliverables, and content requirements across various teams.

• Collaborate with product marketing, digital, UX, MLR, PR, legal/regulatory, and agency partners.

• Prepare content for MLR submission and approval processes; track status, versioning, and documentation.

• Maintain organized content libraries, version control, and compliance documentation.

⛳️ Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or a related field.

• A minimum of 2 years of experience in content marketing, digital marketing, or similar roles.

• A portfolio or links to two to three relevant work samples showcasing strong writing, content creation, brand storytelling, and, where relevant, content design and messaging hierarchy.

• Excellent writing, editing, and content creation abilities.

• Capability to produce sophisticated, engaging content for premium or luxury markets.

• Understanding of content marketing and best practices within agencies.

• Basic knowledge of digital content, SEO, and social media best practices.

• Skill in managing multiple tasks, meeting deadlines, and collaborating effectively in a matrixed environment.

• Ability to adapt to ambiguity, shifting priorities, and changing business needs while ensuring quality and compliance.

• Proven ownership and accountability in work responsibilities.

• Competency in operating within a regulated healthcare environment and adhering to governance, accessibility, editorial, brand, and compliance standards.

🏝️ Benefits

• Remote work arrangement as indicated in the job posting.

• Flexible workplace arrangements and emphasis on work-life balance.

• Opportunities for learning, growth, and development.

• A culture that promotes face-to-face collaboration, learning, progress, and success.

• Consideration of COVID-19 workplace accommodations in accordance with applicable law.