Content Marketing Lead, Insights

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and manage a proactive editorial strategy in collaboration with the Insights team

• Determine which research insights will be transformed into flagship reports, blog articles, social media content, or media pitches

• Utilize AI to assess the research pipeline and pinpoint compelling narratives

• Convert research insights into published and disseminated content

• Produce approximately 1 to 3 content pieces weekly

• Implement AI workflows for content review, drafting, and repurposing

• Craft and rigorously test narratives and data

• Use AI to generate variations, headlines, and content tailored for specific channels

• Strategically plan and oversee distribution across owned, paid, and earned media channels

• Customize content for social media platforms, newsletters, and executive communications

• Enhance TRM’s SEO and GEO visibility while tracking search and AI citation performance

• Collaborate with the Head of Comms to facilitate journalist outreach for research releases

• Incorporate media coverage insights back into the content strategy

• Maintain ongoing partnerships with Insights, Demand Generation, and Communications teams

• Publish a research piece from start to finish within the first 30 days

• Implement an AI-assisted workflow within 60 days

• Transition a flagship finding from concept to a press-ready format within 90 days

⛳️ Requirements

• 5+ years of experience in B2B content marketing, editorial, or research communications

• A portfolio showcasing data- or research-driven point-of-view work

• An AI-native approach, employing AI for research review, drafting, repurposing, and optimization

• Capability to develop reusable AI workflows

• Strong editorial judgment with the ability to enhance intricate technical narratives

• Proven experience in managing content from concept through to publication and distribution

• Experience with proactive content planning

• A distribution-focused mindset and familiarity with using AI and analytics to assess and enhance content performance

• Proficient in translating technical, data-centric material into clear and engaging content

• Ability to leverage AI to adjust tone and format for diverse audiences

• Overlap with US-based collaboration hours

• Willingness and capability to thrive in a high-intensity, high-ownership work environment

• Adaptability to changing priorities, ambiguity, urgency, and frequent cross-functional communication

🏝️ Benefits

• Eligibility for equity plan

• Minimal occasional travel for team events

• Fully remote work setup

• Flexible collaboration with distributed teams

• Competitive benefits, wellness programs, and time off, varying by country and local employment regulations