Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement a content strategy that establishes Fleetio as a leader in fleet maintenance, management, and transportation.

• Produce industry reports, original research, white papers, articles, webinars, executive thought leadership pieces, and conference presentations.

• Convert industry trends, customer insights, proprietary data, and subject matter expertise into unique narratives.

• Recognize emerging discussions within the industry and generate timely content accordingly.

• Oversee and maintain a strategic editorial calendar that reflects business priorities, audience interests, product initiatives, and integrated campaigns.

• Amplify cornerstone content across various channels, including blogs, social media, webinars, email, paid advertising, and more.

• Collaborate with the Growth Marketing team on SEO, AI-driven search discovery (AEO), and organic audience expansion.

• Work in partnership with Product Marketing, Customer Marketing, Creative, Revenue Marketing, Sales, Product, and executive stakeholders.

• Generate content that supports integrated campaigns, lead generation, account-based marketing, and sales enablement efforts.

• Develop strategies for distribution and amplification while optimizing performance regarding engagement, organic visibility, lead generation, pipeline influence, and revenue contributions.

• Supervise content development from ideation and research through writing, editing, reviews, and final publication.

• Establish editorial workflows and utilize AI-powered tools for research, ideation, repurposing, and production.

• Cultivate relationships with subject matter experts and business leaders to transform expertise into engaging content.

⛳️ Requirements

• Over 7 years of experience in developing and producing high-quality content in B2B SaaS, focusing heavily on thought leadership and content marketing.

• Outstanding writing, editing, and storytelling abilities, with a portfolio showcasing the creation of engaging long-form and short-form content.

• Proven track record in developing original research, industry reports, executive thought leadership, and other impactful content assets.

• Strong comprehension of how content contributes to demand generation, SEO, brand awareness, and pipeline growth.

• Experience in crafting editorial strategies and content calendars that align with business goals and integrated marketing campaigns.

• Demonstrated capability to simplify complex subjects, data, and research into clear, engaging narratives for business audiences.

• Excellent project management and organizational skills, with the ability to independently oversee multiple projects and deadlines.

• Superior written and verbal communication skills, with a proven capacity to collaborate across Marketing, Sales, Product, and executive stakeholders.

• Highly self-driven, intellectually curious, and comfortable taking ownership of content initiatives from conception through execution.

• Familiarity with AI tools and modern content workflows to enhance productivity while maintaining high editorial standards.

🏝️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)

• Vision insurance

• Incentive stock options

• 401(k) match of 4%

• PTO - 4 weeks (increases at year two!)

• 12 company holidays + 2 floating holidays

• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)

• FSA & HSA options

• Short and long term disability (short term 100% paid)

• Community service funds

• Professional development funds

• Wellbeing fund - $150 quarterly

• Business expense stipend - $125 quarterly

• Mac laptop + new hire equipment stipend

• Fully stocked kitchen with plenty of drinks & snacks (BHM only)

• Remote working friendly since 2012