Content Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the content calendar, organizing formats to guide buyers from awareness to decision.

• Co-manage PEX's original research initiative, delivering 3 to 4 studies each year.

• Convert studies into reports, webinar content, blog series, answer-first web pages, sales scripts, and press pitches.

• Collaborate with PR and Demand Generation teams to disseminate research via trade media, email, social media, webinars, and syndication.

• Create webinar content linked to studies and product launches.

• Write and edit blogs, guides, landing pages, emails, and thought leadership pieces.

• Maintain the resource library in alignment with Demand Gen and Product Marketing.

• Support a targeted events calendar with relevant content for shows.

• Oversee the case study program from start to finish, which includes customer interviews, approvals, and publication.

• Develop case studies for product launches, specific verticals, and use cases, particularly focusing on the corporate card.

• Transform case studies into press pitches, emails, tailored web campaigns, sales materials, and social media posts.

• Manage the G2 and Capterra review program in conjunction with Customer Success.

• Lead the organic social strategy and management of the PEX company page.

• Handle SEO and Answer Engine Optimization (AEO), monitoring AI Search visibility, citations, and referral traffic.

• Utilize AI tools such as Claude and Profound for research synthesis, drafting, editing, and content repurposing.

• Develop repeatable AI workflows and assess AI-generated content for accuracy, sourcing, and brand voice.

• Leverage AI Search data to guide content priorities.

• Supervise content agencies, freelance writers, and designers to meet priorities, deadlines, and budget constraints.

• Collaborate with Demand Gen on campaign strategies to ensure content is launched with supporting paid, email, and personalization efforts.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.

• Over 4 years of content marketing experience in fintech, SaaS, or financial services.

• A portfolio of customer case studies created from customer interviews through to publication.

• Experience managing original research or survey programs from conception to launch.

• Proficient in writing, editing, and storytelling, including reports, white papers, and webinar content.

• Knowledge of SEO, AEO, and content optimization techniques.

• Familiarity with campaign management and the integration of content with paid, email, and personalized strategies.

• Experience in managing agencies and freelance professionals.

• Proficient with platforms such as WordPress, HubSpot, Salesforce, Google Analytics, Power BI, and Profound.

• Proven experience managing G2 and Capterra listings.

• Strong analytical skills with the ability to connect content efforts to pipeline development and new customer acquisition.

• Capability to juggle multiple projects and collaborate across Demand Gen, Product Marketing, Sales, Customer Success, and PR teams.

🏝️ Benefits

• 80% Company-Subsidized Medical, Dental, & Vision.

• Flexible PTO.

• Federal Reserve Bank Holiday Schedule.

• 401(k) with 3% Match.

• ClassPass Credits.

• Gym Membership Subsidies.

• Sponsored Learning & Development Opportunities.

• Remote-First Culture.

• A high-performing, ego-free team that values transparency, collaboration, and continuous improvement.