Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish a consistent schedule for producing high-quality content across all phases of the marketing funnel.

• Formulate a comprehensive, multi-channel content marketing strategy and roadmap that supports brand awareness, demand generation, and account-based marketing campaigns.

• Generate and oversee blogs, email marketing campaigns, website content, videos, and webinars aimed at audiences in the healthcare, restaurant, and retail sectors.

• Direct the creative development of content and uphold messaging consistency across demand generation, digital platforms, website, social media, and video channels.

• Work collaboratively with internal teams to craft compelling narratives that align with the company's messaging.

• Propel creative content initiatives that enhance engagement and expand audience reach.

• Ensure that content is aligned with funnel-building goals and consistently distributed across various touchpoints.

• Utilize data to establish objectives, evaluate success, and adjust the content strategy accordingly.

• Maintain an organized content calendar while guaranteeing consistency in style, quality, and tone.

• Write, edit, and proofread high-impact marketing content and materials.

⛳️ Requirements

• Exceptional grammar, punctuation, and writing abilities.

• Over 5 years of experience in content marketing, including the creation of blog posts, white papers, webinars, and more.

• Proven experience in revamping and implementing new content for a B2B SaaS brand.

• An innovative mindset with the willingness to explore unconventional ideas and collaborate closely with the creative team.

• An entrepreneurial spirit and the capability to thrive in a fast-paced environment.

• An editorial perspective and understanding of audience preferences.

• Knowledge of SEO, web traffic analytics, and demand generation tools.

• A bachelor's degree in Marketing, Journalism, Public Relations, or a related discipline.

🏝️ Benefits

• Competitive salary along with extensive health, dental, and vision insurance coverage.

• Retirement savings plans with company matching options (401(k) or RRSP).

• Generous paid time off, which includes holidays and vacation days.

• Paid parental leave and family support benefits.

• Coverage for life and disability insurance.

• Flexible spending and health savings options (where applicable).

• Health and wellness support, including gym reimbursements and wellness initiatives.

• Employee Assistance Program offering 24/7 confidential support for employees and their families.

• Educational assistance and opportunities for professional development.

• Access to LinkedIn Learning and other continuous learning resources.

• Employee referral bonus program along with additional company perks and discounts.

• Internal rewards and recognition platform (Motivosity) to honor and celebrate project successes, milestone achievements, and exceptional contributions.

• Business travel insurance and global support programs for employees.