Growth, Content Marketing Specialist – UGC

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Oversee social media marketing, short-form user-generated content (UGC) video production, and performance marketing efforts aimed at acquiring software subscribers.

• Create innovative marketing concepts, engaging hooks, and video scripts that highlight software features and advantages.

• Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds.

• Generate visual content for social media, including product showcase videos and feature demonstrations.

• Utilize video editing software and AI-driven video solutions to enhance content production.

• Distribute video materials and visual marketing assets through LinkedIn, Facebook, and YouTube.

• Develop, implement, test, and optimize social media campaigns focused on subscriber acquisition.

• Assess engagement, campaign performance metrics, traffic, click-through rates, landing-page conversions, and user drop-off rates.

• Set up HubSpot or similar CRM integrations and link marketing channels with analytics tools.

• Create tracking workflows and dashboards to monitor website traffic, conversions, user journeys, and campaign ROI.

• Track user journeys from social media interactions to website visits and software conversions.

• Establish automated workflows for lead capture, follow-ups, and reminders.

• Present campaign options, portfolio samples, and strategic marketing insights to management.

• Audit current marketing and creative assets within the initial 30 days.

• Produce initial UGC product videos and initiate visual social media campaigns.

• Set up CRM-connected marketing tracking dashboards within the first 60 days.

• Develop a continuous content production pipeline and report on software trial and subscriber conversions within the first 90 days.

⛳️ Requirements

• A minimum of 3 years of experience in content marketing, UGC video production, or social media growth for SaaS or B2B products.

• Demonstrated expertise in creating captivating short-form video content with compelling creative hooks and high audience retention rates.

• Proficient in developing and executing social media marketing campaigns.

• Hands-on experience in setting up marketing analytics, CRM integrations, and performance tracking dashboards.

• Skilled in analyzing marketing campaign effectiveness and user conversion pathways.

• A robust portfolio showcasing previous video campaigns and marketing outputs.

• Capable of crafting creative concepts, video scripts, and engaging hooks for short-form content.

• Proficient in producing and editing UGC videos and software product demonstrations lasting 30 to 60 seconds.

• Experience managing content distribution across platforms like LinkedIn, Facebook, and YouTube.

• Competent in developing and testing creative messaging strategies to enhance engagement and conversion rates.

• Proficient with video editing tools such as CapCut, Adobe Premiere, or AI-powered video suites.

• Ability to configure CRM integrations and marketing tracking workflows using HubSpot or similar systems.

• Experience in creating marketing performance dashboards and monitoring campaign metrics.

• Skilled at analyzing website traffic, click-through rates, landing page conversions, and user drop-offs.

• Understanding of automated lead capture, follow-up, and reminder workflows.

• Capable of independently managing marketing campaigns from the initial concept through to execution and optimization.

• Strong creative judgment and the ability to provide data-driven marketing insights.

• Proficient in presenting campaign options and strategic recommendations to leadership.

• An English resume in PDF format is required.

• Availability to work from 9:00 AM to 6:00 PM EST with a 1-hour lunch break.

• A portfolio and a video demonstrating skill sets must be submitted.

• Preferred: experience with AI video generation tools.

• Preferred: experience in implementing marketing automation workflows.

• Preferred: familiarity with HubSpot, Facebook Pixel, and Google Tag Manager.

• Preferred: experience with indexing setups.

• Preferred: background in organic growth strategies for subscription software.

🏝️ Benefits

• Fully remote work from home.

• Flexible location options across LATAM, Africa, and Eastern Europe.

• Work aligned with U.S. business hours.

• Opportunity to collaborate with a software company and U.S.-based clients.

• Potential for compensation adjustments based on experience and location.