Influencer & Content Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a key resource for KOA franchisees and campground operators seeking partnerships with influencers and content creators.

• Provide guidance to operators on creator visits, hosting practices, marketing opportunities, and messaging strategies.

• Recruit, evaluate, and maintain a roster of influencers and creators across key platforms.

• Develop and sustain the influencer community resource on KOA’s internal website.

• Oversee the Influencer Co-Op Program, encompassing enrollment, recommendations, agreements, communications, administration, and reporting.

• Coordinate national UGC creator projects, managing campground outreach, visit scheduling, contractor communications, and content delivery.

• Organize creator agreements, assignments, deliverables, production timelines, and deadlines.

• Support national influencer and brand ambassador relationships in collaboration with KOA’s PR agency.

• Manage the collection, documentation, organization, and tagging of completed creator content within KOA’s digital asset library.

• Monitor content usage rights, licensing terms, and restrictions.

• Assist KOA’s National PR team with press releases, media relations, or activations as required.

⛳️ Requirements

• 3-5 years of experience in influencer marketing, creator partnerships, social media management, or related marketing coordination roles.

• Demonstrated experience in sourcing, vetting, and managing creator relationships from initial outreach through to content delivery.

• Proficient understanding of influencer and UGC agreements, including content usage rights, FTC disclosures, and payment terms.

• Strong project management and organizational abilities; capable of handling multiple projects, campground communications, and deadlines simultaneously.

• Experience utilizing project management tools to monitor assignments, deliverables, and project statuses.

• Excellent relationship-building and communication skills; comfortable presenting information and addressing groups.

• Proactive and detail-oriented approach with robust follow-through and the capability to independently manage daily project coordination.

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.

• Familiarity with digital assets and social media tools.

• Experience working in or with a marketing or PR agency.

• Relevant experience in influencer or brand partnerships.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working arrangements.

• A vibrant company culture with a focus on teamwork and innovation.