Senior Consumer & Marketing Insights Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Collaborate with business leaders to identify and prioritize the customer, market, and brand inquiries that align with Novakid’s strategic objectives.

• Design and implement comprehensive quantitative and qualitative research, including panel studies, surveys, focus groups, and suitable AI-driven research methods.

• Analyze and interpret data to generate clear, impartial, and commercially relevant insights.

• Convert insights into actionable recommendations, detailing the anticipated business opportunity, supporting evidence, associated risks, and suggested success metrics.

• Facilitate decision-making sessions with pertinent stakeholders to ensure that each recommendation is either accepted, rejected, or deferred, accompanied by documented reasoning.

• Co-develop action plans where each approved recommendation has a designated business owner, timeline, and success metric.

• Monitor agreed actions, evaluate the outcomes of implemented recommendations, and gather lessons for future decision-making.

• Lead a monthly Research Council, sponsored by the CMO, to prioritize research, review findings, make decisions, and track the results of previously approved recommendations.

⛳️ Requirements

• A senior professional in consumer and marketing insights with robust quantitative and qualitative research skills.

• Commercially savvy with the ability to link customer insights to business strategy.

• Proactive in uncovering significant unanswered questions rather than solely responding to research requests.

• Capable of conveying complex findings clearly and credibly to senior and C-level stakeholders.

• Proficient in facilitating alignment, addressing disagreements, and securing explicit decisions.

• Comfortable challenging assumptions with evidence while acknowledging that final business decisions and implementation rest with the accountable business leader.

• Fluent English speaker.

🏝️ Benefits

• 100% remote work with a flexible schedule.

• Join a highly skilled and successful team where your decisions have a direct impact.

• Experience a culture of ownership, trust, and continuous learning.

• Enjoy unlimited paid time off.

• Competitive compensation, bonuses, and stock options — we thrive together.