Senior Channel Marketing Specialist

This is a fully remote position, open to applicants in North America.

📋 Description

• Take charge of channel marketing execution for Bluebeam’s partners located in the Americas.

• Transform the global channel strategy into actionable campaigns, enablement, and programs utilized by partners.

• Assess the impact on pipeline and revenue generated from channel sources.

• Collaborate with Americas Channel Sales Account Managers while coordinating with Direct Marketing, Creative, Product Marketing, and Marketing Operations teams.

• Develop scalable systems that can be replicated for additional Nemetschek construction brands.

• Plan and manage through-channel and to-channel campaigns in partnership with distributors, from initial concept to launch and follow-up.

• Provide guidance to partners on campaign initiatives, including the use of campaign-in-a-box kits.

• Oversee co-marketing and market development funds, including managing partner plans, requests, approvals, and tracking ROI.

• Assist with marketing enablement initiatives for partners in the Americas.

• Handle daily partner marketing requests, which include customizing assets, producing co-branded materials, and executing campaigns.

• Facilitate partner onboarding into marketing programs and the PRM platform.

• Organize partner training sessions, webinars, and enablement content.

• Aid in the planning and logistics of partner events, trade shows, and roadshows in the Americas.

• Act as a responsive point of contact for Americas partners regarding marketing inquiries.

⛳️ Requirements

• Minimum of 8 years in B2B marketing, including at least 5 years in channel, partner, or reseller marketing.

• Bachelor’s degree in marketing, business, communications, or a related field.

• Proven experience with partner or reseller marketing initiatives.

• A collaborative approach that fosters trust among partner, sales, and marketing teams with varying priorities.

• Proficient knowledge of Salesforce or a similar CRM system.

• Experience with Partner Relationship Management (PRM) systems.

• Strong organizational abilities; capable of managing multiple partner requests simultaneously.

• Familiarity with the architectural, engineering, or construction sectors.

• Experience in supporting a multi-brand or multi-product partner portfolio.

• Background in a technology company, preferably in a SaaS/software environment.

• Exceptional written and verbal communication skills.

• Ability to work across time zones as part of a global team with members in different regions.

• Proficient in Microsoft Office.

• Willingness to learn new technologies and adopt new processes.

• Experience with a through-channel marketing automation platform.

• Proficiency in Spanish and/or Portuguese is a significant advantage for supporting LATAM partners.

🏝️ Benefits

• Competitive compensation and benefits package.

• Retirement savings program with employer contributions.

• Paid time off and recognized company holidays.

• Medical, dental, and vision insurance coverage.

• Resources dedicated to learning and development, including access to training and educational platforms.

• Opportunities for career advancement and internal mobility.

• Employee assistance and wellness resources.

• Discounts for employees and other optional perks.

• Incentive compensation and bonuses may be part of the total rewards program.