Senior Channel Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to create and implement regional channel marketing strategies.

• Enhance partner engagement, develop pipelines, and boost revenue growth.

• Develop structured co-marketing initiatives with key partners.

• Assist partners in achieving revenue targets through pipeline-building efforts and joint demand generation campaigns.

• Oversee planning, logistics, and execution of partner and channel marketing initiatives, including webinars, workshops, tradeshows, and programmatic campaigns.

• Facilitate internal collaboration across partner marketing initiatives.

• Work closely with sales, product, and other cross-functional teams.

• Ensure alignment, resource allocation, and support for program objectives.

• Drive execution towards marketing and business goals.

• Analyze and report on key metrics to assess the success and ROI of partner marketing initiatives.

⛳️ Requirements

• A minimum of 3 years of experience in Channel Programs and Partner Marketing.

• Familiarity with various channel partner models, including Master Agents, Resellers, and Technology Partners.

• Demonstrated success in aligning and collaborating with Channel Sales.

• Ability to swiftly grasp business objectives.

• Capable of achieving goals through the development of a well-aligned marketing strategy and hands-on execution of plans.

• Detail-oriented and results-driven.

• Proven ability to demonstrate the impact of work on broader organizational objectives.

🏝️ Benefits

• Comprehensive health benefits.

• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days.

• Tuition reimbursement.

• Access to instructor-led and on-demand learning and development programs.

• Participation in the Thrive Global Wellness Program.

• Confidential Employee Assistance Program (EAP).

• Wellness app.

• One-on-one wellness coaching.

• Employee Resource Groups (ERGs).

• GoTo Gives program.

• Charitable matching opportunities.

• Flexible work arrangements and resources to excel both at work and at home.