Advanced Specialist, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop yearly and quarterly marketing strategies for a portfolio of key accounts and partners.

• Align marketing initiatives with goals for account growth, retention, expansion, and engagement with executives.

• Design focused Account-Based Marketing (ABM) programs for priority accounts, sectors, and buying groups.

• Create plans for executive engagement, which include briefings, roundtables, advisory boards, hosted experiences, and industry events.

• Collaborate with Customer Success and Client Partners to realize value, advocate for customers, share success stories, and identify growth opportunities.

• Develop joint campaigns, content, thought leadership pieces, and events in collaboration with strategic partners.

• Utilize account insights, engagement metrics, and business priorities to inform investment decisions and optimization strategies.

• Produce executive-level reports and recommendations regarding marketing influence and program effectiveness.

• Work alongside Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing, and executive leaders.

• Support Pearson's enterprise learning and workforce development solutions by enhancing strategic account relationships and achieving measurable commercial results.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related discipline is preferred.

• Proven experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing, customer marketing, or enterprise marketing.

• Demonstrated ability to create marketing plans and convert business objectives into a cohesive strategy.

• Experience collaborating with sales teams, client partners, account teams, or customer success teams.

• Strong interpersonal skills and the ability to influence within a matrixed organization.

• Executive presence and capability to foster relationships with senior customers or partners.

• Ability to link marketing activities to account engagement, growth, or measurable business results.

• Experience in utilizing insights and performance data to guide decisions and recommendations.

• Comfort in navigating change, ambiguity, and shifting account ownership dynamics.

• Background in technology, SaaS, professional services, or consulting is advantageous but not essential.

• Candidates may be located in Eastern, Central, or Pacific time zones.

🏝️ Benefits

• Annual incentive program.

• Flexible remote work arrangements.

• Opportunities for US-based travel to participate in events, meetings, and team gatherings.