Senior Channel Field Marketing Manager

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Take ownership of and implement the integrated marketing strategy for META, in alignment with EMEA revenue goals and sales objectives.

• Focus on investment in the UAE while expanding programs throughout Saudi Arabia, Africa, and other regional markets.

• Adapt corporate campaigns into localized regional initiatives that generate measurable pipeline and enhance partner engagement.

• Create multi-channel programs, including events, webinars, direct mail, roundtables, digital marketing, social media, and account-based marketing (ABM).

• Assist regional sales teams with campaign strategies, market insights, and program execution.

• Develop and implement partner marketing strategies in collaboration with resellers, distributors, MSSPs, alliances, and channel ecosystem partners.

• Allocate MDF/co-marketing resources towards achieving measurable pipeline results.

• Initiate partner-driven demand generation campaigns, enablement programs, and joint market initiatives.

• Enhance relationships with channel sales leaders and partner account teams.

• Oversee lead management, alignment for nurturing, conversion optimization, and follow-up processes with SDR and sales teams.

• Evaluate campaign performance and make optimizations based on ROI, conversion, and pipeline metrics.

• Prepare quarterly business reviews and performance reports for leadership.

• Disseminate best practices across EMEA and contribute to scalable regional initiatives.

⛳️ Requirements

• A minimum of 6 years of experience in B2B technology marketing, preferably in the Cybersecurity sector.

• Experience in marketing to the UAE and the broader META region.

• Extensive background in field marketing, channel/partner marketing, and demand generation.

• Demonstrated success in supporting revenue teams and achieving measurable pipeline growth.

• Familiarity with indirect market routes, including VARs, distributors, alliances, and service providers.

• Strong business acumen with the ability to prioritize investments based on market opportunities.

• Comfortable working in a matrixed, fast-paced growth environment.

• Exceptional executive communication and stakeholder management abilities.

• Proficient in using Salesforce (SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24.

• Fluent in both English and Arabic.

• Knowledge of cybersecurity categories such as cloud security, endpoint security, identity management, SOC, threat intelligence, zero trust, or managed security services.

• Experience with ABM strategies and engaging enterprise accounts.

🏝️ Benefits

• Equity package in the form of stock options available for all full-time positions.

• Competitive salary and comprehensive benefits.

• Opportunities for career advancement.

• An inclusive culture that promotes diversity.

• A collaborative environment that fosters creativity and innovative thinking.