Senior Channel Field Marketing Manager

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Take ownership of and implement the integrated marketing strategy for Singapore, ensuring alignment with APJ revenue goals and sales objectives.

• Adapt corporate campaigns into localized regional initiatives that effectively drive measurable pipeline growth and partner engagement.

• Create multi-faceted programs that include events, webinars, direct mailings, roundtables, digital media, social outreach, and account-based marketing (ABM).

• Provide support to regional sales teams with campaign strategies, market insights, and program implementation.

• Develop and execute marketing plans in collaboration with partners, such as resellers, distributors, managed security service providers (MSSPs), alliances, and channel ecosystem partners.

• Lead marketing development fund (MDF) and co-marketing investments aimed at achieving measurable pipeline results.

• Initiate partner-driven demand generation campaigns, enablement programs, and collaborative market initiatives alongside the channel team.

• Enhance relationships with channel sales leaders and partner account teams.

• Oversee lead flow management, nurture alignment, conversion optimization, and follow-up processes with Sales Development Representatives (SDRs) and sales teams.

• Track campaign performance and adjust strategies based on return on investment (ROI), conversion rates, and pipeline metrics.

• Prepare quarterly business reviews and performance reports for leadership.

• Share best practices across the APJ region and contribute to scalable regional initiatives.

• Provide support to both Enterprise and Commercial Sales representatives.

⛳️ Requirements

• A minimum of 6 years in B2B technology marketing, preferably within the Cybersecurity sector.

• Experience in marketing to Singapore and the broader Asia Pacific region.

• Extensive experience in field marketing, channel/partner marketing, and demand generation.

• Demonstrated success in supporting revenue teams and achieving measurable pipeline growth.

• Familiarity with indirect market routes, including value-added resellers (VARs), distributors, alliances, and service providers.

• Strong commercial insight and the ability to prioritize investments based on market opportunities.

• Comfortable working in matrixed, high-growth environments.

• Exceptional executive communication and stakeholder management abilities.

• Proficient in using Salesforce (also known as SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24.

• Knowledge of cybersecurity categories such as cloud security, endpoint protection, identity management, security operations center (SOC), threat intelligence, zero trust, or managed security services.

• Experience with account-based marketing (ABM) strategies and enterprise account engagement.

• Candidates should indicate if they require employment visa sponsorship to work in Singapore.

🏝️ Benefits

• Equity package in the form of stock options available for all full-time positions.

• Health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• An inclusive and collaborative work culture.

• Competitive salary and benefits.