Senior Business Systems Analyst

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership and enhance the Lead-to-Opportunity end-to-end process across Salesforce Sales Cloud, Marketo, and related systems.

• Examine, document, and convert business processes into system functionalities for lead routing, lead scoring, campaign attribution, qualification criteria, and opportunity generation.

• Collaborate with Demand Generation and Marketing Operations to set up and expand campaign tracking, API integrations, and connections with third-party vendors.

• Facilitate discovery sessions with Marketing, BDRs/SDRs, and Sales Leadership.

• Convert business requirements into technical specifications, functional descriptions, user stories, and process flow diagrams.

• Identify bottlenecks in the buyer journey and develop system improvements to enhance velocity and conversion rates.

• Work alongside Salesforce Developers, Enterprise Architects, and Systems Engineers on custom objects, flows, validation rules, and integration pipelines.

• Supervise UAT, testing scenarios, bug fixes, enhancements, and change management processes.

• Ensure data integrity within Salesforce and MarTech systems, including deduplication, enrichment, GDPR/CCPA compliance, and taxonomy management.

• Collaborate with Analytics teams on pipeline attribution models.

• Produce documentation, training resources, and release notes for business users.

⛳️ Requirements

• 3–5+ years of experience as a Business Systems Analyst with a specific focus on Salesforce and MarTech stacks.

• Profound hands-on expertise with Salesforce Sales Cloud, including Lead, Contact, Account, Opportunity, and Campaign objects.

• Familiarity with Flow Builder and Process Builder.

• Direct experience with enterprise Marketing Automation Platforms like Marketo, Pardot/Account Engagement, HubSpot, or Eloqua.

• Experience with native/API synchronization between marketing automation platforms and Salesforce.

• Background in designing or managing Lead-to-Opportunity or Lead-to-Cash lifecycles, including MQL/SQL definitions, SLA tracking, and opportunity attribution.

• Strong understanding of Agile/Scrum delivery processes, user story creation, backlog grooming, sprint planning, and UAT execution.

• Knowledge of APIs/REST integrations, webhooks, cookie tracking, URL parameters (UTMs), and relational database architectures.

• Experience with Salesforce Reporting and data visualization tools.

• Outstanding ability to communicate technical limitations to business leaders and convert business requests into developer-ready specifications.

• Salesforce Certified Administrator or Salesforce Certified Business Analyst credentials are preferred.

• Ability to comply with U.S. export controls.

🏝️ Benefits

• A monthly Connectivity Plus stipend of $150 to assist with remote work-related expenses.

• An annual reimbursement of $200 for home office expenses.

• Coverage for medical, dental, and vision.

• 401(k) plan with company matching.

• Paid parental leave, caregiver leave, and flexible time off options.

• Support for mental health and wellness reimbursement.

• Opportunities for career development and educational assistance.

• Targeted annual bonus of 15% of base salary.