Senior Business Manager, Ecommerce Canada

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the primary business lead for the Tory Burch Canada website.

• Formulate, articulate, and implement regional strategies to achieve or surpass financial objectives within the ECCA sector.

• Assist in the development of promotional and marketing calendar ideas, pricing structures, and site execution tailored to the region.

• Foster collaborative relationships with regional FP and Outlet stores and US teams across site merchandising/operations, digital marketing, purchasing, planning, creative, and integrated marketing.

• Examine market trends and guide cross-functional teams through various digital channels.

• Carry out weekly, monthly, and quarterly business evaluations with the North America team.

• Refine the strategy for full-price versus markdown and manage the product lifecycle effectively.

• Assess product performance and analyze full-price/markdown sales data.

• Utilize sales data to enhance inventory strategies, boost sell-through rates, and suggest pricing modifications.

• Review KPIs such as conversion rates, traffic, CTR, email revenue, and digital marketing ROI.

• Implement monthly site updates and regional adjustments, including Canadian holidays, French translations, pricing, and promotions.

• Shape and advance content strategies based on market and consumer insights.

• Investigate customer shopping behaviors to guide adaptations on the site.

• Create seasonal purchasing strategies aligned with marketing initiatives and brand messaging.

• Maintain a balanced assortment that reflects global brand positioning while catering to local market performance.

• Collaborate with digital marketing teams regarding marketing expenditures and channel strategies.

• Coordinate with buying, US site merchandising, email, and creative teams to highlight key products.

• Perform quarterly competitive market analyses.

• Recognize market opportunities and weaknesses in comparison to competitors.

• Sustain a strategic advantage through pricing, promotions, and marketing efforts.

⛳️ Requirements

• Proficient in both French and English.

• Skilled in developing and executing comprehensive category strategies across various product lines.

• Experienced in translating consumer insights and product sales data into assortment, pricing, and inventory strategies.

• Proven track record of leading cross-functional teams in a dynamic environment.

• Background covering diverse teams within an organization.

• Over 10 years of relevant experience in Canada, ideally within leather goods or footwear sectors.

• Self-motivated individual with outstanding leadership and communication abilities.

• Capable of influencing and driving results toward objectives.

• Strong collaboration and innovative problem-solving skills.

• Excellent analytical skills and business insight.

• Advanced proficiency in PowerPoint and Excel.

• Exceptional presentation skills.

• Experience with AEM Sites and SFCC is a significant advantage.

• Fluency in French is mandatory.

🏝️ Benefits

• Competitive salary and rewards for exceptional performance.

• Comprehensive benefits promoting mental and physical health, financial security, and overall wellness.

• Employee discount program.

• Access to exclusive sample sales.

• Complimentary executive coaching available on-demand.

• Paid time off for volunteer activities.

• Opportunities to contribute through the Tory Burch Foundation.