Ecommerce Optimization Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Take charge of commercial performance for designated brand websites, focusing on conversion rates, revenue per visitor, average order value, and checkout completion.

• Assess performance across various dimensions including brand, product, audience, device, traffic source, and customer segment.

• Convert performance trends into prioritized business recommendations.

• Assist in promotional planning and ensure that campaigns are accurately displayed on websites.

• Uphold execution quality across product pages, category pages, landing pages, cart, and checkout processes.

• Create and manage a prioritized optimization roadmap.

• Identify areas of conversion friction through both quantitative and qualitative analysis.

• Design, launch, and evaluate controlled experiments with documented hypotheses, success metrics, and decision rules.

• Utilize alternatives to A/B testing when sample sizes are inadequate for conclusive results.

• Segment new and returning visitors for membership or subscription brands.

• Document results and maintain a shared archive of insights from the entire portfolio.

• Oversee the presentation and prioritization of products, bundles, subscriptions, promotions, and offers.

• Optimize product hierarchy, featured placements, recommendations, cross-sells, and upsells.

• Collaborate with Product Line Owners on approved packaging and pricing presentations.

• Transform approved product strategies into effective on-site merchandising for launches.

• Develop requirements and acceptance criteria for changes to commercial websites.

• Conduct pre-launch and post-launch quality assurance across devices, browsers, and key customer journeys.

• Verify pricing displays, promotional logic, forms, tracking, cart behavior, and checkout functionality.

• Identify and escalate defects that pose risks to revenue, customer experience, compliance, or reputation.

• Report on ecommerce performance metrics and outcomes of experiments.

• Collaborate with Revenue Operations & Business Intelligence to validate reporting, attribution, funnel definitions, and measurement quality.

• Differentiate significant performance changes from normal variations and suggest recommended actions.

• Work alongside Brand Growth, Product, Content, Technology, Operations, Paid Media, SEO, and Lifecycle Marketing teams.

• Safeguard brand trust by steering clear of misleading urgency, unclear pricing, hidden terms, and manipulative purchasing experiences.

⛳️ Requirements

• Minimum of 4 years’ experience in ecommerce, conversion rate optimization, growth marketing, or digital product optimization.

• Proven track record of enhancing conversion and revenue on a transactional website, with direct accountability for outcomes.

• Hands-on experience in designing, quality-assuring, and analyzing controlled experiments from start to finish.

• Strong proficiency in GA4 and ecommerce funnel reporting, including the ability to differentiate signals from normal variations.

• Familiarity with WordPress and confidence in implementing site changes directly.

• Ability to manage multiple brands or business lines simultaneously while prioritizing competing demands.

• Preferred: background in professional education, healthcare education, continuing education, subscription products, or regulated industries.

• Preferred: knowledge of HubSpot, Google Tag Manager, HTML, and CSS.

• Understanding of experimentation methodologies, including statistical power, test duration, and appropriate use of testing.

• Experience with personalization, recommendation engines, or merchandising tools.

🏝️ Benefits

• Remote flexibility: work with a collaborative, fully remote U.S. team.

• Support for internal development during implementation.

• Opportunity to make a portfolio-wide impact across six brands and six professions.

• Exposure to skill-building in certification, continuing education, and subscription business models.

• Engage in mission-driven work that helps practitioners earn, advance, and renew their career credentials.