Senior Business Analyst – Digital Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Serve as a Senior Business Analyst for a global agribusiness client.

• Link business strategy to engineering execution within the North American Seeds Routes to Market digital ecosystem.

• Collaborate across marketing portals, CMS-driven websites, CRM systems, and analytics solutions.

• Offer a digital marketing perspective to challenge assumptions through data analysis.

• Suggest initiatives focused on acquisition, activation, and customer retention.

• Establish success metrics through clear objectives and OKRs.

• Function as a strategic partner to the client.

• Engage daily with Google Analytics 4, Salesforce Marketing Cloud, Salesforce CRM, and web CMS platforms.

• Convert business vision into technical specifications.

• Create specifications and actionable documentation.

⛳️ Requirements

• Over 6 years of experience in IT business analysis, with significant hands-on experience in digital marketing environments.

• Strong background in digital marketing, encompassing acquisition, activation, retention funnels, and marketing metrics.

• Proven experience in defining objectives and tracking outcomes through OKRs or similar frameworks in digital marketing settings.

• Hands-on experience with Google Analytics 4 and at least one of Salesforce Marketing Cloud, Salesforce CRM, or web CMS.

• Background in software development.

• Proficient agile skills, including backlog grooming, sprint planning, daily standups, and retrospectives.

• Capability to generate clear, actionable documentation, such as user stories, data mapping, process flows, and business rules.

• Proficient in English, both written and spoken; daily interactions with stakeholders will be in English.

• Ability to effectively engage with senior, opinionated stakeholders and return with concrete proposals.

• Nice to have: technical expertise in Drupal, cloud platforms, Salesforce Marketing Cloud, or ETF integrations.

• Nice to have: experience with North American digital marketing strategies or route-to-market methodologies.

• Nice to have: familiarity with agribusiness, consumer packaged goods, or agricultural technology sectors.

• Nice to have: knowledge of cross-functional integration testing and QA processes.

• Nice to have: experience leveraging analytics data to guide product decisions.

• Nice to have: exposure to CI/CD environments.

🏝️ Benefits

• Health and dental insurance.

• Meal and food allowance.

• Childcare assistance.

• Extended paternity leave.

• Partnerships with gyms and wellness professionals through Wellhub (Gympass) TotalPass.

• Profit Sharing and Results Participation (PLR).

• Life insurance.

• Access to a continuous learning platform (CI&T University).

• Discount club membership.

• Free online platform focused on physical, mental, and overall well-being.

• Courses on pregnancy and responsible parenting.

• Collaborations with online learning platforms.

• Language learning resources.

• Support for inclusion and workplace accommodations for individuals with disabilities.

• A dedicated Health and Well-being team, inclusion specialists, and affinity groups.