Marketing Analyst

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Develop and sustain dashboards and routine reports in a BI tool tailored for marketers and leadership.

• Extract and evaluate data from CRM systems, advertising platforms, web analytics, and social media.

• Conduct pre- and post-campaign evaluations, focusing on channels, creatives, audiences, and timing.

• Transform campaign analysis findings into actionable recommendations for future campaigns.

• Establish and assess A/B tests and other experimental methodologies.

• Record test outcomes and offer suggestions for optimization.

• Generate regular performance summaries and scorecards for the marketing leadership team.

• Collaborate with marketers to define program metrics and key performance indicators (KPIs).

• Document definitions of metrics, data sources, and methodologies employed.

• Review data for discrepancies, anomalies, and inconsistencies prior to reporting.

• Investigate data quality challenges in collaboration with tool owners.

• Clearly present findings to non-technical team members along with recommendations.

• Conduct ad hoc analyses as required.

⛳️ Requirements

• 4-6 years of experience in marketing analytics, business analytics, or a similar role.

• Proficiency in Excel or Google Sheets, including pivot tables and advanced formulas.

• Experience in creating reports or dashboards using Power BI, Tableau, or Looker.

• Familiarity with web or marketing analytics tools such as Google Analytics, ad platform reporting, or Semrush.

• Strong understanding of fundamental marketing metrics, including conversion rates, funnel stages, and campaign ROI.

• Excellent attention to detail and a consistent practice of reviewing one’s own work.

• Effective written and verbal communication skills, including the ability to convey findings to non-technical audiences.

• Capability to work autonomously, prioritize tasks, and seek clarification when needed.

• Current authorization to work in the United States.

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Science, or a related field (preferred).

• Experience with CRM or marketing automation platforms such as Salesforce or HubSpot (preferred).

• Interest in AI tools and their implementation, usage, and measurement (preferred).

🏝️ Benefits

• 401(k) Plan with a 6% company match.

• Company stock options.

• 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.

• Benefits commence on the first day of employment.

• Employee Assistance Program (EAP).

• Flexible, unlimited PTO and 12 company holidays, including a winter shutdown, for exempt employees.

• 10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually, for non-exempt employees.

• Catered lunches four times a week along with healthy snacks and refreshments available at the Salem and Pittsburgh locations.

• Generous paid parental leave programs.

• Flexible work arrangements.

• Opportunities for professional development and tuition reimbursement programs.

• Relocation assistance for eligible roles.

• Annual discretionary bonus for eligible roles.