Mid-Level Marketing Analyst – Paid Media, Performance

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, organize, and enhance acquisition and retention campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.

• Review account performance on a daily basis, implementing operational and strategic modifications to meet efficiency and volume objectives.

• Execute A/B testing on creative materials, messaging, target audiences, and landing pages.

• Develop and oversee performance reports, transforming data into actionable insights and strategic plans.

• Collaborate with data, technology, or product teams to ensure consistent tracking and measurement.

• Oversee budget distribution across platforms to optimize ROAS/ROI and minimize CAC.

⛳️ Requirements

• Ongoing or completed degree, or equivalent proven hands-on experience in the relevant field.

• Strong practical experience in managing and scaling campaigns on Google Ads, Meta Ads, and LinkedIn Ads.

• Proficient understanding of CAC, ROAS, CPA, CTR, and Conversion Rate.

• Practical experience with Google Analytics (GA4).

• Knowledge of tagging workflows via Google Tag Manager (GTM).

• Ability to think strategically about the customer/lead journey.

• Strong analytical abilities and independence in problem-solving without the need for daily oversight.

• Exceptional communication skills to substantiate budget allocations, present outcomes, and align expectations with leadership.

• Experience in B2B environments is a plus.

• Intermediate or advanced proficiency in English is advantageous.

• Experience managing accounts with substantial monthly budgets is a plus.

• Advanced knowledge of Conversion APIs (CAPI) and multi-touch attribution models is a plus.

• Familiarity with Looker Studio or Power BI is a plus.

• Experience with HubSpot, RD Station, or Salesforce is a plus.

• Experience with Conversion Rate Optimization (CRO) projects is a plus.

🏝️ Benefits

• Unimed Health Plan: No monthly premium for employees with only a 30% copayment.

• Annual Profit-Sharing Bonus: We acknowledge and reward your contributions with a special annual bonus.

• Meal or Food Allowance: BRL 950.00 benefit.

• Education Assistance: Scholarships available for language courses, undergraduate or graduate programs, and specializations, with monthly reimbursement of up to 70%.

• TotalPass and Wellhub: Gain access to a nationwide network of gyms, psychologists, and nutritionists in Brazil at an exclusive discount.

• Dental Plan: Three comprehensive plan options available across Brazil.

• Employee Referral Bonus: Bonuses awarded through Flash.

• Free Online Courses: 100% complimentary courses developed by SoftExpert.

• Internal and External Training opportunities.

• Pharmacy Benefit.

• Life Insurance.

• Pet Benefit.