Senior Industry Marketing Analyst

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Report to the Industry Marketing Lead

• Assist in executing, managing, and reporting on marketing initiatives aimed at Tier 1 and Tier 2 industries

• Bring Unisys go-to-market strategies to fruition to support both short- and long-term business objectives

• Develop and implement industry events, industry-centric research, client narratives, content, digital demand-generation campaigns, webpages, media and analyst efforts, sales-enablement tools, and internal training

• Monitor budgets, program progress, and key performance indicators; analyze outcomes and create reports

• Collaborate with solution marketing, field marketing, sales, communications teams, and business leaders to ensure deliverables are met

• Assist in the development of industry content and assets while managing digital campaign timelines and lifecycles

• Maintain oversight of industry-specific client story production and related activities

• Organize industry events and help oversee the comprehensive industry event calendar

• Support complete event planning and reporting processes

• Manage industry webpage inventory, create new pages, update content, and report on webpage performance

• Aid in media relations, industry analyst initiatives, sales-enablement tools, internal training materials, and internal communications

• Contribute to programs that enhance brand awareness, engage target accounts, and create a qualified pipeline for Unisys

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline

• 3 to 5 years of integrated marketing experience within a B2B technology setting

• Proven track record in planning and executing marketing programs that drive demand generation and pipeline expansion

• Experience collaborating across virtual teams and navigating intricate stakeholder groups

• Strong project management capabilities with the ability to juggle multiple deadlines and priorities

• Familiarity with content creation, digital marketing, workflow and project management tools, and marketing evaluation practices

• Excellent communication, presentation, and program management abilities

• Strategic mindset with a hands-on approach to execution

• Experience in supporting enterprise technology, services, or global solution-based marketing

• Background in executing and measuring B2B integrated marketing programs

• Experience in developing industry content and narratives aligned with business results

• Familiarity with, or a willingness to learn about, data analysis to optimize marketing initiatives

• Highly organized with a proactive, “can do” attitude and the capacity to manage multiple programs and events in a dynamic environment

• Experience with marketing and sales automation platforms such as Salesforce.com, and comfort with data-driven decision-making

• Knowledge of social media, digital marketing, and best practices for integrated programs

• Experience collaborating with external agencies and partners, including event, telemarketing, advertising, and digital agencies

• Applicant must be eligible for any necessary U.S. Government authorizations related to export-controlled commodities and technology

🏝️ Benefits

• Unlimited paid time off

• 401(k) match

• Comprehensive healthcare

• HSA matching

• Ongoing learning opportunities

• Video interviews as part of the hiring process