Senior Brand & Marketing Lead – Premium Hospitality

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create and manage a comprehensive 12-month marketing calendar that includes campaigns, seasonal events, product launches, and various initiatives.

• Ensure marketing activities are aligned with commercial objectives, sales priorities, and overall business goals.

• Identify potential opportunities and recommend key marketing priorities.

• Coordinate with internal and external stakeholders regarding campaigns, priorities, timelines, and deliverables.

• Develop effective go-to-market strategies for products, services, and new initiatives.

• Define target audiences, positioning, messaging, campaign concepts, creative direction, channel strategies, content requirements, partnerships, budgets, KPIs, and timelines.

• Establish creative direction for campaigns and brand initiatives.

• Collaborate with photographers, designers, content creators, and creative partners through briefings.

• Review creative outputs to ensure they meet high-quality standards, are commercially viable, and align with brand identity.

• Link marketing activities to measurable outcomes such as inquiries, bookings, revenue, customer acquisition, customer behavior, and partnerships.

• Track campaign performance and provide recommendations for budget and channel investment decisions.

• Oversee campaign execution, including deliverables, timelines, stakeholder coordination, and external supplier management.

• Formulate actionable 90-day go-to-market plans that encompass positioning, creative assets, channels, partnerships, budgets, KPIs, and optimization suggestions.

• Manage campaigns from strategy development through creative execution, launch, measurement, and optimization.

⛳️ Requirements

• Candidate must be based in the Philippines.

• Must be a commercial marketer with the ability to think strategically, guide creative direction, and execute hands-on tasks.

• Demonstrated capability to develop go-to-market strategies from initial concept to execution.

• Proficient in defining target audiences, customer segments, positioning, messaging, campaign concepts, channel strategies, creative needs, partnership opportunities, budgets, KPIs, and launch timelines.

• Experience in briefing and collaborating with photographers, designers, content creators, and other creative partners.

• Ability to evaluate creative outputs and provide constructive feedback.

• Aptitude for linking marketing activities to qualified inquiries, bookings, revenue, customer acquisition, customer behavior, and partnerships.

• Competence in developing KPIs that extend beyond reach, impressions, followers, and content volume.

• Skill in monitoring campaign performance and optimizing future activities.

• Proficient in coordinating campaign deliverables, timelines, stakeholders, and external suppliers.

• Capable of independently creating a clear 90-day go-to-market plan for an open-ended commercial opportunity.

• Must disclose any ongoing roles or client work.

• Engagement should be reflected on LinkedIn as "Independent Contractor."

🏝️ Benefits

• Enjoy the flexibility of 100% remote work from home.

• Flexible time management as an independent contractor while coordinating with AU business hours for collaboration.