Brand Strategy & Marketing Specialist

This is a fully remote position, open to applicants in Utah.

📋 Description

• Oversee various marketing and branding initiatives, ensuring stakeholders are updated and projects remain on track.

• Assist in the development and implementation of integrated marketing campaigns that align with organizational goals, service areas, and community efforts.

• Craft messaging, creative briefs, presentations, and content that adhere to brand guidelines and resonate with target audiences.

• Foster relationships with internal stakeholders and act as a marketing advisor for designated projects.

• Recognize opportunities for process enhancements, efficiency gains, and the adoption of new tools and technologies, including AI-driven marketing solutions.

• Plan, research, write, edit, proofread, produce, and distribute both print and digital communications for various internal and external audiences.

• Conceptualize, write, edit, and present communications in print, online, and video formats.

• Implement writing and graphic design principles using various software tools while maintaining consistent branding standards across systems.

• Assess and analyze communications, stay updated with technological advancements, and ensure the quality and effectiveness of campaigns and messages.

• Conduct technical writing and editing for web, social media, and other platforms.

• Collaborate with facility and functional team leaders on strategic planning efforts for departments and projects.

• Design, develop, and implement media relations strategies; cultivate external media connections and address inquiries.

• Participate in community relations and support initiatives for partnerships, fundraising, and community engagement programs.

• Generate branded written, visual, and video content for integrated campaigns.

• Organize and manage corporate events.

• Contribute to the assigned Marketing and Communications (MAC) team or sub-function across various competency areas.

⛳️ Requirements

• A bachelor's degree in marketing, communications, public relations, English, journalism, business, or a related field that emphasizes strong writing skills from an accredited institution; degree verification will be conducted.

• Exceptional writing experience.

• Strong interpersonal skills and effective communication abilities.

• Experience in copy editing and proofreading with meticulous attention to detail.

• Proficient in digital communications, relevant design tools, social media platforms, and other communication resources.

• Demonstrated ability to manage multiple projects under tight deadlines.

• Preferred: 3–5+ years of experience in marketing, advertising, brand strategy, or a related area.

• Preferred: Experience in project management.

• Preferred: Background in marketing campaigns.

• Preferred: Solid understanding of brand standards.

• Preferred: Minimum of three years of experience in marketing, communications, journalism, public relations, advertising, graphic design, videography, or event planning.

• Preferred: Experience in the healthcare sector.

• Capability to verbally articulate, hear, and comprehend spoken information.

• Ability to operate computers, telephones, and office equipment, as well as handle paper materials.

• Visual acuity to see and read computer screens and documents.

• Capacity to remain seated or standing for extended periods while performing work tasks.

🏝️ Benefits

• Comprehensive benefits package that includes programs for wellness, health, security, connection, and engagement.

• Remote work expectations involve the use of company-provided equipment.