Senior Associate Brand Manager, Innovation

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee consumer behavior, cultural trends, competitive actions, and emerging beverage patterns to pinpoint innovation possibilities.

• Assess innovative ideas based on consumer appeal, brand compatibility, market potential, and feasibility for market introduction.

• Spearhead the development and enhancement of designated concepts, encompassing consumer propositions, benefits, value propositions, naming, claims, flavors, formats, and packaging.

• Collaborate with Consumer Insights to formulate learning strategies, integrate findings, and convert research into actionable recommendations.

• Deliver concept proposals to cross-functional partners and leadership teams.

• Drive the Marketing workstream for designated innovation projects from conception to commercialization.

• Liaise with R&D, Supply Chain, Operations, Finance, Sales, Legal, Regulatory, and Commercialization teams.

• Identify potential risks, troubleshoot issues, and escalate decisions impacting timelines, costs, product quality, or consumer propositions.

• Formulate launch strategies and oversee activations, including experiential events, sampling initiatives, retailer programs, and influencer collaborations.

• Create business cases that address pricing, volume estimates, costs, margins, and financial prospects.

• Develop innovation materials and product narratives for customer presentations, internal alignment, and project resolutions.

⛳️ Requirements

• 2–5 years of experience in brand marketing, innovation, product development, or a related area.

• Demonstrated capability to influence and coordinate with cross-functional partners without direct authority.

• Strong project management abilities, including the capacity to independently lead assigned projects and manage various workstreams.

• Experience leveraging consumer research, category insights, and market trends to formulate concepts and direct recommendations.

• Strong analytical and financial insight, including familiarity with pricing, volume, cost, and margin projections.

• Proven experience in leading or assisting new products from initial concept through commercialization and launch.

• Experience supporting integrated product launches and launch-specific initiatives.

• Exceptional communication and storytelling capabilities.

• Experience in CPG, food, beverage, or wellness sectors is highly preferred.

🏝️ Benefits

• Annual bonus opportunity.

• Medical, Dental & Vision coverage.

• Group Life and AD&D insurance.

• Voluntary Life and AD&D insurance options.

• Group Short & Long-Term Disability insurance.

• 401(k) retirement plan.

• Paid Time Off (PTO).

• Flexible Spending Accounts (FSA).

• Employee Assistance Program (EAP).

• Discounts on Gym Memberships.