Brand Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of Contabo’s brand execution as it shifts from a VPS-centric approach towards establishing itself as Europe’s AI Cloud Inference Provider.

• Oversee the branding agency partnership from start to finish, including briefings, feedback cycles, milestone tracking, and approvals.

• Develop the messaging framework and tone of voice for both product lines.

• Create brand guidelines, design tokens, and ready-to-roll brand assets.

• Lead the brand rollout across the website, product UI, API documentation, email communications, paid media, and social channels.

• Brief and ensure quality control of content from both internal and external contributors.

• Manage the PR story pipeline in collaboration with the PR Manager.

• Establish brand tracking across Peec.ai, GA4, sentiment analysis, and Share of Voice metrics.

• Report brand performance to the Head of Creative Marketing and the CMO.

• Ensure brand consistency and localization across the EU, US, and LATAM markets.

• Collaborate with Product, Support, SEO/GAIO, and PR teams without direct authority over them.

• Report directly to the Head of Creative Marketing within the CMO organization.

⛳️ Requirements

• Demonstrated experience in developing brand strategy and identity, both verbal and visual, from concept to delivery.

• Experience managing external agency relationships from inception to completion, including briefings, feedback loops, and approvals.

• Familiarity with B2B/B2C technology audiences, especially developers and infrastructure engineers.

• Proven project management skills across cross-functional teams, including milestone tracking and stakeholder alignment.

• Minimum of 5 years in brand management or brand strategy roles.

• Significant experience in B2B tech, SaaS, cloud infrastructure, or developer-focused products.

• Proficiency in English at C1/C2 level and German at B2+ level.

• Experience with brand tracking and measurement, including sentiment analysis, Share of Voice, and brand recall surveys.

• Hands-on experience with tools such as Peec.ai or Brand24, GA4, Figma, Confluence/Jira, and at least one CMS.

• Fluency in AI usage.

• Basic knowledge of SEO and content strategy fundamentals is preferred.

• Understanding of GAIO/LLM visibility is advantageous.

• Experience in a PE-backed or VC-backed setting is a plus.

• Proficiency in Spanish or Portuguese is a bonus.

🏝️ Benefits

• Flexible remote or hybrid work arrangements with adaptable hours.

• Access to the same technical equipment at home as is provided in the office.

• Opportunities for workation across the EU and at the summer office in Mallorca.

• Membership to EGYM Wellpass, granting access to thousands of fitness and wellness facilities.

• Discounts on various products and services through the corporate benefits program.

• 30 days of vacation each year.

• Additional leave on Christmas Eve and New Year’s Eve.

• An extra day off for Volunteer Day.

• Opportunities for individual professional and personal development.

• Modern offices located conveniently across various European locations.

• An international and diverse workplace environment.

• Company events and team-building activities.

• Creative freedom and ownership over your work.