Brand Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Acquaint yourself with and aim to become the internal authority on the podcast and company brand.

• Continuously monitor competitor content activities and industry trends.

• Establish and uphold the fundamental brand strategy, tone of voice, visual standards, and messaging pillars for both the company brand and podcast.

• Ensure that the content produced is consistent with the company's values, employer branding aims, and commercial objectives.

• Take ownership of the editorial podcast calendar and investigate relevant topics in the workplace, BPO, leadership, and outsourcing sectors.

• Create episode briefs that include discussion outlines, key takeaways, sample questions, and promotional hooks.

• Prepare hosts, leadership, and guests prior to recording sessions.

• Compose platform-specific copy for podcast titles, descriptions, captions, short-form video hooks, email blurbs, and social media posts.

• Transform long-form episode discussions into written materials, blogs, and thought leadership excerpts.

• Manage projects related to podcast launch campaigns and episode releases.

• Collaborate with Multimedia, Design, HR, Operations, and external stakeholders.

• Monitor asset statuses, manage approval processes, and ensure timely delivery across marketing channels.

• Design and implement targeted PR initiatives.

• Enhance the company's market visibility, executive credibility, and industry standing.

• Ensure that external communications and press releases adhere to company messaging standards.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Journalism, or a similar field.

• 1–3 years of experience in brand marketing, content marketing, communications, PR, social media, or a comparable position.

• Strong grasp of brand strategy, positioning, messaging, and brand identity.

• Experience in developing content calendars, campaign briefs, editorial plans, promotional concepts, and marketing strategies.

• Experience in podcasting, video, digital content, or media marketing is highly desirable.

• Ability to create episode concepts, discussion guides, guest briefs, promotional strategies, and content hooks.

• Familiarity with PR and media relations, including press releases, media pitching, award submissions, and executive positioning.

• Excellent written and verbal communication skills, with a keen eye for grammar, proofreading, and editorial judgment.

🏝️ Benefits

• HMO with one free dependent upon hire.

• Life Insurance.

• 10% Night Differential.

• 20 PTO credits annually.

• Vacation Leave and Sick Leave cash conversion.

• Annual Performance-Based Merit Increases and Employee Recognition.

• Great Company Culture.

• Opportunities for Career Growth and Learning.

• Work from Home flexibility.