Brand Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement annual brand strategies that align with the company's growth objectives.

• Establish brand positioning, value propositions, and strategies for targeting consumers.

• Discover growth opportunities through consumer insights, market analysis, and competitive reviews.

• Oversee brand performance in relation to business and marketing goals.

• Collaborate with insights and innovation teams throughout the product pipeline from concept to commercialization.

• Partner with Product Development, Regulatory, and Operations teams to introduce new products and line extensions.

• Create business cases and forecasts for innovation projects.

• Monitor product performance and identify areas for optimization.

• Utilize both quantitative and qualitative research to comprehend consumer needs and behaviors.

• Convert insights into actionable strategies and marketing initiatives.

• Track trends within the category, competitive activities, and emerging consumer preferences.

• Design and implement integrated marketing campaigns across retail, digital, experiential, and trade channels.

• Work alongside agency partners and internal creative teams to maintain brand consistency and effectiveness.

• Manage campaign performance, optimizing it using data-driven insights.

• Ensure that marketing initiatives adhere to cannabis regulations and company policies.

• Collaborate with Sales and Trade Marketing teams to enhance retail visibility and drive sell-through.

• Assist in customer presentations and retailer engagement initiatives.

• Influence cross-functional stakeholders to achieve business objectives.

• Lead brand planning processes and ensure team alignment.

• Oversee brand budgets and investments.

• Monitor revenue, profitability, market share, and returns on marketing investments.

• Develop forecasts and contribute to annual business planning efforts.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Commerce, or a related field.

• Over 5 years of progressive brand management experience, preferably in cannabis, CPG, beverage alcohol, tobacco, or consumer wellness sectors.

• Proven success in leading brand strategy and marketing initiatives.

• Strong business acumen and analytical skills.

• Experience managing multiple projects in a dynamic environment.

• Excellent communication, presentation, and stakeholder management abilities.

• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

• Experience in highly regulated industries is preferred.

• Consumer insights and innovation experience is preferred.

• Familiarity with syndicated data sources and market analytics tools is preferred.

• Experience managing external agencies and creative partners is preferred.

• The selected candidate must successfully complete background and reference checks.

🏝️ Benefits

• Extended health and dental coverage.

• Paid vacation.

• Participation in our employer-supported retirement savings program.

• Remote-first work arrangement.