Senior Brand Manager

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Spearhead foundational initiatives to implement the new brand playbook, encompassing professional positioning and content strategy.

• Provide education and training to partner teams while updating brand materials as market conditions and insights develop.

• Pinpoint significant brand growth opportunities on the professional side and convert them into creative briefs and strategic guidance.

• Oversee the insights work for the professional brand, which includes audience analysis, creative experimentation, competitive assessments, and brand health monitoring.

• Collaborate with Marketing and Communications channel leaders on a cohesive content strategy and creative schedules.

• Cultivate cross-departmental relationships across product, service, and sales teams to communicate the brand vision and harmonize priorities.

• Lead brand initiatives for AI-enhanced content, which includes prompts, skills, brand evaluation systems, and scaling infrastructure.

• Coordinate brand strategy and creative efforts for campaign launches, product introductions, and significant events such as the annual Pro Summit.

• Act as a senior representative on the Brand Strategy team, establishing standards and fostering alignment with leadership and stakeholders.

⛳️ Requirements

• 6-8+ years of experience in brand marketing, with a strong emphasis on brand strategy, positioning, and messaging; experience in marketing to SMBs is advantageous.

• Proven experience in defining and executing brand strategy, including brand promises, positioning frameworks, playbooks, and messaging architecture.

• Experience in establishing brand vision and roadmap, working upstream of campaigns and influencing overall organizational brand perspectives.

• Background in designing and managing brand health measurement programs, which include brand tracking, awareness, perception, and brand lift.

• Excellent creative judgment, with experience in drafting creative briefs, guiding creative agencies and in-house studios, and collaborating with creative teams.

• Experience in designing and conducting creative experimentation programs.

• Strong analytical skills; capable of planning and executing research with internal or external partners and synthesizing both quantitative and qualitative data into insights, recommendations, and business cases.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and growth.

• Flexible work environment and work-life balance.

• Collaborative and innovative team culture.