Senior Brand Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of Highland's content engine from narrative creation and concept development to production, launch, and repurposing across various channels.

• Create and manage the content calendar to ensure a cohesive message is communicated across all platforms.

• Collaborate with the Creative Director on video and photo shoots featuring Team USA athletes, customer events, and testimonials, overseeing planning, logistics, and execution.

• Oversee content review and approval processes, ensuring compliance with customer, legal, and sponsorship requirements.

• Administer the content library to facilitate future activations and enable sales support.

• Lead integrated brand campaigns from briefing and creative development through to launch, optimization, and reporting.

• Execute Highland's LA28 Olympic & Paralympic activation in collaboration with both internal and external teams.

• Enhance the LA28 partnership to boost brand awareness, generate demand, and engage customers while adhering to USOPP/IOC compliance standards.

• Develop local activation and co-marketing initiatives with school districts, from ribbon-cutting ceremonies to community activities.

• Act as a steward of the Highland brand across every channel and interaction point.

• Bring Highland's brand strategy to life through campaigns, content, and activations.

• Collaborate with leadership on thought leadership initiatives and stakeholder advocacy opportunities.

• Convert Highland's Electrification-as-a-Service offerings and product capabilities into distinct positioning and messaging.

• Create messaging frameworks and value propositions that link product features to customer outcomes.

• Manage product-related sales materials, including presentations, one-pagers, and conversational guides.

• Monitor, analyze, and report on campaign performance, making adjustments to achieve and exceed KPIs.

• Interpret performance data into actionable recommendations for future brand and product marketing investments.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.

• Over 7 years of experience in brand, content, and/or product marketing.

• Proven success in developing and executing integrated marketing campaigns, particularly those supporting high-profile sponsorships.

• Extensive experience managing content production from start to finish, including briefing creatives and directing agencies and production teams.

• Background in developing product positioning, messaging, and sales enablement materials that link products or services to customer outcomes.

• Demonstrated capability to lead cross-functional initiatives encompassing content, digital, paid media, events, and public relations.

• Previous experience with sponsorship activations and major brand events is preferred.

• Exceptional communication, project management, and stakeholder management abilities.

• Proficiency in distilling complex information into compelling benefits, messaging, and presentations.

• Experience in B2B or public sector marketing is advantageous.

🏝️ Benefits

• Competitive base salary along with a performance-based bonus program.

• A supportive and highly collaborative team-oriented environment.

• Opportunity to work with bright, innovative, and forward-thinking colleagues.

• Health, Vision, and Dental coverage for employees and their dependents.

• Generous Paid Time Off.

• 401(k) program with company matching.