Senior Associate, Marketing Effectiveness

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Collect and organize data for the regular attribution solution, including weekly and quarterly MMM inputs, while collaborating with media and strategy teams.

• Generate insights reports on a weekly, monthly, and quarterly basis, analyzing performance at both the channel and tactic levels.

• Populate and verify weekly reports to guarantee accuracy and consistency.

• Compile and visualize data for client deliverables.

• Ensure the quality assurance and maintenance of taxonomy standards across various media channels.

• Uphold data accuracy and integrity in all deliverables.

• Partner with onshore analytics and media teams to provide reporting and insights.

• Identify and report data anomalies, pipeline issues, and gaps in reporting.

• Assist in documenting processes and enhancing workflows.

⛳️ Requirements

• A Bachelor's degree in Statistics, Economics, Data Science, or a related quantitative discipline.

• A minimum of 1 year of experience in analytics, data operations, or media reporting.

• Practical experience with SQL.

• Understanding of digital media platforms (e.g., CM360, TTD, DSP/partner data).

• Strong skills in data quality assurance, with the capability to detect discrepancies across sources.

• Exceptional attention to detail, effective time management, and problem-solving skills.

• Familiarity with Tableau; capability to make minor adjustments is an advantage.

• Strong communication abilities; experience in client-facing roles is a plus.

• Must be available to work during Eastern Time hours.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off.

• At least 15 paid holidays annually.

• Paid sick and safe leave.

• Paid parental leave.