Marketing Coordinator

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist with daily marketing activities for the CARSTAR brand throughout Canada.

• Act as the main marketing liaison for CARSTAR franchisees, offering insights on available marketing initiatives.

• Collaborate with franchisees and operations leadership on local marketing and community involvement projects.

• Aid in the implementation of campaigns, promotional activities, sponsorships, and recommendations for local advertising.

• Manage communication among franchisees, agency partners, and internal stakeholders.

• Help troubleshoot and resolve marketing-related questions and issues.

• Lead and assist in presentations for franchisee gatherings, onboarding sessions, conferences, and regional events.

• Contribute to the development and execution of local marketing campaigns and grand opening strategies.

• Assist with community relations, sponsorship initiatives, and planning for local events.

• Organize marketing materials, promotional assets, and campaign deployment across the franchise network.

• Monitor and report on local marketing participation and campaign effectiveness.

• Share success stories and best practices from franchisees throughout the network.

• Facilitate marketing onboarding for newly acquired and opened locations.

• Manage onboarding schedules, welcome communications, and marketing setup tasks.

• Assist in transitioning locations into brand marketing programs and digital platforms.

• Ensure stores have access to marketing resources, tools, and brand materials.

• Support the management of social media channels, content planning, and community engagement.

• Help create content for blogs, websites, and promotional materials.

• Track social media performance and suggest optimization strategies.

• Produce written content for newsletters, marketing campaigns, franchisee communications, and other brand efforts.

• Assist with marketing reports, calendars, and project tracking.

• Help organize conference planning, franchise meetings, and marketing events.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related discipline.

• A minimum of 2 years of experience in marketing, communications, social media, franchise marketing, agency account management, or a related field.

• Excellent writing, editing, and proofreading abilities.

• Experience in managing social media platforms and developing content calendars.

• Proficient in Microsoft Office applications, including PowerPoint, Excel, and Word.

• Strong organizational and project management skills.

• Ability to effectively communicate with both internal teams and external stakeholders.

• Experience in coordinating multiple projects at once while adhering to deadlines.

• Willingness to travel occasionally for franchise meetings, conferences, and special events (approximately 15%).

• Proficiency in both English and French, written and spoken (preferred).

• Experience supporting franchise, multi-unit, retail, automotive, or service-oriented businesses (preferred).

• Familiarity with local store marketing and community engagement efforts (preferred).

• Experience with invoice processing, budget tracking, or marketing financial administration (preferred).

• Experience utilizing social media management and email marketing platforms (preferred).

• Background in agency work or experience collaborating with external vendors and creative partners (preferred).

🏝️ Benefits

• Health and wellness benefits.

• Paid time off.

• Holiday pay.

• Early access to 50% of earned wages through the myFlexPay program.

• Supplemental pay types may include commissions or bonus incentives, depending on the role.