Marketing Programs Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement field marketing and event initiatives, such as conferences, trade shows, webinars, and customer gatherings.

• Oversee event logistics, sponsorships, vendor relations, budget management, promotional materials, and follow-up activities post-event.

• Create marketing communications, content, presentations, sales materials, newsletters, and manage social media efforts.

• Direct digital marketing strategies including website management, email campaigns, social media, SEO/SEM, and digital initiatives.

• Enhance brand visibility and reinforce the company’s positioning within targeted markets.

• Collaborate with Sales to facilitate lead generation, engage customers, and develop the sales pipeline.

• Utilize AI tools to improve content creation, gather market intelligence, personalize campaigns, and boost marketing efficiency.

• Monitor marketing performance, refine campaigns, and showcase return on investment (ROI).

• Maintain consistent brand messaging and visual identity across all marketing efforts.

• Collaborate closely with Sales, Business Development, Product teams, and Executive Leadership.

⛳️ Requirements

• A minimum of 10 years of marketing experience, preferably in B2B technology, SaaS, deep tech, clean tech, or other complex technology sectors.

• Proven expertise in translating technologies into focused marketing strategies that consider well-researched buying personas and ideal customer profiles.

• Demonstrated experience utilizing AI tools and integrating AI into the marketing pipeline.

• Extensive background in field marketing, event management, and digital marketing.

• Exceptional written and verbal communication skills with the capability to convert complex technology concepts into engaging, customer-oriented messaging.

• Experience in content development and managing diverse marketing channels.

• Proven ability to enhance brand awareness and support lead generation and sales objectives.

• Strong project management abilities and capacity to juggle multiple priorities in a fast-paced environment.

• Entrepreneurial spirit, creativity, high organizational skills, and comfort working independently.

• A keen interest and enthusiasm for AI and emerging marketing technologies.

• Bilingual proficiency in English and French is highly desirable.

🏝️ Benefits

• Incentive bonus plan.

• Health and wellness benefits.

• Generous paid time off.

• Flexible work arrangements.

• Opportunities for professional growth.