B2B Marketing Manager

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Take ownership of the complete development and execution of integrated B2B demand generation campaigns across various channels, with a focus on MQL and pipeline creation.

• Oversee the B2B content funnel, which includes writing and editing blog posts as well as creating case studies and whitepapers.

• Organize, implement, and evaluate online webinars, virtual summits, conferences, and hosted events.

• Create and execute targeted Account-Based Marketing strategies in collaboration with the Enterprise Sales team.

• Sustain and enhance the B2B LinkedIn social media presence.

• Track, analyze, and report on marketing performance metrics, including conversion rates, CPL, and pipeline contribution.

• Manage the B2B marketing budget and allocate resources effectively to optimize ROI.

• Work together with SDRs and AEs to ensure lead quality, seamless handoffs, and consistent messaging.

• Provide a comprehensive response to the question “Why do you want to work at Cambly?” as part of your application.

⛳️ Requirements

• Native Turkish speaker.

• Fully proficient in English (C1/C2 level) for effective professional communication on a global scale.

• Over 5 years of experience in B2B marketing, demonstrating a strong focus on lead/demand generation and pipeline growth.

• Proven track record in developing annual marketing plans and budget strategies, successfully executing these plans in a timely and efficient manner.

• In-depth understanding of the Turkish B2B landscape, audience, and key industry sectors.

• Demonstrated ability to create engaging B2B content, including writing original blog posts and developing persuasive case studies.

• Experience in planning and executing successful online and offline B2B events.

• Previous experience in building or executing formal Account-Based Marketing initiatives.

• A proactive entrepreneurial mindset and a desire for continuous learning in a fast-paced startup environment.

• Hands-on experience with running and optimizing LinkedIn Ads campaigns and managing B2B social media (preferred).

• Background in the EdTech, E-Learning, HR Software, or Well-being sectors (preferred).

• Experience working in a rapidly growing startup (preferred).

• Prior experience in a remote and distributed team setting (preferred).

• Exceptional organizational and project management capabilities.

• Highly analytical, data-driven, and systematic in approach.

🏝️ Benefits

• Competitive salary.

• Professional development budget.

• Remote work opportunity.

• Paid time off available starting from your first month.

• Private health insurance.

• Access to Modern Health, providing 6 free coaching and 6 free therapy sessions.

• Dedicated lunch allowance.

• Internet allowance.

• Opportunities for career advancement and leadership based on experience and performance.

• Network with esteemed HR and procurement teams across the Turkish market.