Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Assist in daily marketing operations for the Abra and CARSTAR brands throughout the United States.

• Act as the primary marketing liaison for franchisees, offering insights on available marketing programs.

• Aid local store marketing initiatives, community engagement efforts, campaign execution, promotional activities, sponsorships, and local advertising suggestions.

• Manage requests and communication among franchisees, agency partners, and internal teams.

• Address and resolve marketing-related queries.

• Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events.

• Help in the creation and implementation of local store marketing campaigns and grand opening activities.

• Assist with community relations, sponsorship engagements, and planning local events.

• Organize marketing materials, promotional resources, and campaign deployment across the franchise network.

• Monitor and report on local marketing participation and campaign effectiveness.

• Facilitate marketing onboarding for newly acquired and newly opened locations.

• Oversee onboarding schedules, welcome communications, and marketing setup tasks.

• Assist in the transition of locations into brand marketing programs and digital platforms.

• Ensure that stores have access to marketing resources, tools, and brand assets.

• Provide support for social media management, content planning, and community engagement.

• Contribute to content creation for blogs, website updates, and promotional materials.

• Track social media performance and suggest optimization strategies.

• Produce written content for newsletters, marketing campaigns, franchisee communications, and other brand initiatives.

• Assist with marketing reports, calendars, project trackers, conference logistics, franchise meetings, and marketing events.

• Manage purchase orders, contract documentation, and budget reconciliation.

• Perform additional duties as assigned.

• Report to the Director of Marketing and collaborate with franchisees, cross-functional teams, agency partners, and other stakeholders.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related discipline.

• 4+ years of experience in marketing, communications, social media, franchise marketing, agency account management, or a similar field.

• Excellent writing, editing, and proofreading abilities.

• Experience in managing social media channels and content calendars.

• Proficient in Microsoft Office applications, including PowerPoint, Excel, and Word.

• Strong organizational and project management skills.

• Effective communication skills with both internal teams and external stakeholders.

• Proven ability to coordinate multiple projects simultaneously while adhering to deadlines.

• Preferred: Experience in supporting franchise, multi-unit, retail, automotive, or service-oriented businesses.

• Preferred: Knowledge of local store marketing and community engagement efforts.

• Preferred: Experience with invoice processing, budget tracking, or marketing financial administration.

• Preferred: Familiarity with social media management and email marketing platforms.

• Preferred: Agency experience or experience working with external vendors and creative partners.

• Ability to travel occasionally for franchise meetings, conferences, and special events (approximately 15%).

🏝️ Benefits

• Health and wellness benefits.

• Paid time off.

• Holiday pay.

• Early access to 50% of earned wages through the myFlexPay program.