Senior Associate, Consumer Retention Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a CRM campaign strategy that spans the customer lifecycle for both automation and ad hoc communications.

• Construct, conduct quality assurance, launch, and enhance retention marketing campaigns across email, push notifications, in-app messaging, and additional channels utilizing first-party platforms.

• Formulate campaign strategy briefs aligned with business objectives and audience behaviors.

• Identify the appropriate channel mix, audience targeting, and frequency of touchpoints for each program.

• Foster collaborative relationships with the Creative Studio, Promo Strategy, Product, Analytics, and Strategy teams.

• Oversee CRM reporting dashboards, track trends, and provide recommendations based on performance metrics.

• Keep abreast of best practices in email, push, and SMS marketing, sharing insights with the wider marketing team.

• Manage the complete campaign execution process, from channel strategy and audience planning to quality assurance, launch, optimization, and reporting.

• Assess the impact of initiatives on order rates and revenue.

• Assist in creative ideation and iteration, providing consultation on various customer-experience projects.

• Collaborate with strategy and operations, brand, product marketing, analytics, and Retention teams.

• Report to the Lifecycle Manager for USMP within Consumer Lifecycle Marketing.

⛳️ Requirements

• Minimum of 4 years of experience in CRM or email marketing.

• Extensive knowledge of CRM technologies, including ESPs and marketing automation platforms.

• Analytical mindset with exceptional attention to detail.

• Excellent writing and communication capabilities.

• Basic understanding of SQL, HTML, and data visualization tools such as Tableau and Periscope.

• Familiarity with email industry best practices, including contact strategies, targeting and segmentation, A/B testing, and analytics.

• Highly organized, reliable, self-motivated, and capable of multitasking.

• Bachelor’s degree or equivalent professional experience.

🏝️ Benefits

• 401(k) plan with employer matching.

• 16 weeks of paid parental leave.

• Wellness benefits.

• Commuter benefits match.

• Paid time off.

• Paid sick leave.

• Medical, dental, and vision benefits.

• 11 paid holidays.

• Disability and basic life insurance.

• Family-forming assistance.

• Mental health program.

• Flexible paid time off/vacation for salaried positions.

• 80 hours of paid sick time annually for salaried employees.

• Premium healthcare.

• Wellness expense reimbursement.