Brand Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement local brand activities for Canopy Medical, Spectrum Therapeutics, and Tweed in Germany.

• Oversee online marketing initiatives, newsletters, website content, and digital campaigns.

• Assist in the execution of telemedicine and e-commerce strategies in line with the country's commercial objectives.

• Collaborate with telemedicine and e-commerce partners on execution, including content creation, campaign assets, product visibility, launch communications, and enhancements to the customer journey.

• Manage compliant social media content and digital assets.

• Aid in product launches by providing brand communication, campaign materials, and sales tools.

• Develop and coordinate customer-facing materials for pharmacies, physicians, telemedicine partners, e-commerce platforms, and sales teams.

• Ensure consistent brand messaging, tone, and visual identity across all channels.

• Work together with Product Management, Sales, Regulatory, Medical, Customer Service, Operations, partners, and Global Brand teams.

• Align brand and launch initiatives with availability, timelines, packaging, supply considerations, and operational feasibility.

• Gather and organize market feedback to inform product development, portfolio enhancement, and launch strategies.

• Support trade shows, events, and customer engagement activities.

• Analyze competitor communications, market trends, and customer insights.

• Monitor basic campaign performance and identify opportunities for optimization.

⛳️ Requirements

• Demonstrated experience and a degree in brand management, online marketing, product marketing, e-commerce, telemedicine execution, or campaign management.

• Excellent communication and copywriting abilities in both German and English.

• Strong knowledge of digital marketing, newsletters, website content, e-commerce strategies, and campaign execution.

• Capability to coordinate cross-functional execution with internal teams and external partners.

• Proficient in collecting, interpreting, and converting market feedback into actionable insights for product and brand development.

• Structured, proactive, and commercially focused working approach.

• Ability to work collaboratively in a regulated environment.

• Experience with operations, supply chain, e-commerce, telemedicine, or product development teams is advantageous.

• Background in healthcare, pharmaceuticals, cannabis, FMCG, or another regulated industry is a plus.

• The selected candidate must successfully complete background and reference checks.

🏝️ Benefits

• Diverse development opportunities.

• Applications from individuals with disabilities are welcomed and encouraged.

• Assistance with any necessary accommodations during the selection process.