Senior App Store Optimization, ASO Manager

This is a fully remote position, open to applicants in California, +7 more states.

📋 Description

• Take ownership of and enhance the ASO strategy and roadmap for onX’s Hunt, Offroad, Backcountry, and Angling sectors.

• Identify and assess growth opportunities and risks in alignment with business objectives, performance data, competitive insights, and platform developments.

• Manage conflicting priorities and suggest trade-offs as necessary.

• Anticipate changes in app discovery from Apple, Google, and the broader market, including those driven by AI.

• Lead optimization efforts across keywords, metadata, creative assets, and app store experiences.

• Manage the entire ASO experimentation lifecycle, from hypothesis formation and testing to measurement, analysis, and implementation.

• Utilize insights from keywords, competitors, and performance metrics to enhance optimization strategies.

• Assess and implement App Store and Google Play capabilities effectively.

• Track ASO performance, including rankings, conversion rates, keyword indexation, and other relevant signals.

• Convert performance metrics, customer feedback, ratings, competitive trends, and experimental results into actionable recommendations.

• Establish ASO targets and evaluation methods while monitoring progress.

• Integrate ASO insights into business review processes.

• Oversee and improve the company’s AEO and AI-driven app discovery strategies.

• Coordinate with Vertical Marketing, Product, Creative, and Paid UA teams on priorities and trade-offs.

• Act as the main ASO liaison with Apple, Google Play, and external ASO partners.

• Clearly communicate ASO recommendations and creative briefs.

• Report directly to the Senior Director of Growth Marketing.

⛳️ Requirements

• A minimum of seven (7) years of experience in App Store Optimization (ASO) and mobile growth marketing.

• Proven experience in driving ASO initiatives across various products, brands, or business lines.

• Experience collaborating with Product teams and senior stakeholders.

• A demonstrated history of enhancing organic app discovery, conversion rates, and overall performance through ASO.

• Excellent analytical skills.

• Extensive background in keyword and metadata optimization, app store creative development, and experimentation on both the App Store and Google Play.

• Ability to prioritize complex tasks independently, navigate uncertainty, and adjust plans accordingly.

• Strong communication and persuasive skills.

• Capability to evaluate the influence of AI and emerging technologies on app discovery.

• Proficiency in utilizing AI tools and agentic workflows for automating repetitive ASO tasks.

• A shared enthusiasm for and the ability to exemplify onX’s Company Values.

• Permanent US work authorization is required for this position.

• Willingness to travel biannually for several days to a corporate office or other onX strategic locations.

• Preferred qualifications include experience in a B2C consumer subscription business, familiarity with the outdoor recreation, mapping, or navigation sectors, scaling ASO efforts across portfolios, and knowledge of AEO, AI-driven discovery, or innovative app discoverability methods.

🏝️ Benefits

• Annual bonus of 10% based on company performance.

• Grant of common share options with a vesting schedule.

• Comprehensive health benefits, featuring a no-monthly-cost medical plan.

• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.

• 401k matching at 100% for the first 3% you save, and 50% for contributions between 3-5%.

• Company-wide outdoor adventures and exciting perks from the outdoor industry.

• Annual “Get Out, Get Active” funds.

• Flexible time-off package that includes PTO, STO, VTO, and paid holidays.

• Opportunities for professional growth.