Senior Analytics Engineer, Marketing

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Collaborate with Marketing and advertising network representatives to enhance conversion signals.

• Evaluate product and ad platform modifications while investigating performance declines related to signals.

• Design and manage server-to-server conversion pipelines for ad networks with the assistance of Data Engineering.

• Guarantee timely, deduplicated, and high-quality delivery of signals.

• Establish and initiate integrations with new ad platforms, encompassing conversion signal delivery and reporting data feeds.

• Oversee Google Tag Manager releases across various web properties.

• Implement pixels and conversion events for advertising networks.

• Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication processes, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads.

• Develop monitoring systems and alerts for errors, latency, coverage, and discrepancies.

• Maintain UTM parameters and campaign naming conventions to ensure accurate attribution.

• Create ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics.

• Define metrics for Signal Engineering.

• Build and sustain custom marketing datasets.

• Collaborate with Marketing, Product, Data Engineering, and representatives from ad platforms.

⛳️ Requirements

• A minimum of 3 years of experience in marketing analytics, digital measurement, ad technology, or tracking.

• Proficient in advanced SQL, including window functions, CTEs, performance-aware querying, and data quality verification.

• Experience with large data warehouses.

• Practical experience using Google Tag Manager.

• Familiarity with visualization tools such as Tableau or Looker; Tableau is the primary BI tool.

• Demonstrated experience working with performance marketing/user acquisition stakeholders.

• Capability to convey insights to non-technical audiences.

• Knowledge of browser-side and server-side tracking.

• Hands-on experience with at least one ad platform, including campaign types, bidding strategies, and conversion setup.

• Strong understanding of marketing metrics.

• Familiarity with GDPR-compliant tracking methodologies.

• Proficient in written and spoken English communication.

• Nice to have: experience in mobile attribution and tracking, including SKAdNetwork and an MMP such as AppsFlyer or Adjust.

• Nice to have: experience with incrementality and holdout testing.

• Nice to have: experience with Meta Conversions API or Google Data Manager API.

• Nice to have: expertise in LTV modeling and calculations, preferably for subscription-based products.

• Nice to have: experience with Airflow, dbt, or similar data tools.

🏝️ Benefits

• Consent option allowing Welltech to retain applicant information for up to 2 years to contact them about relevant job opportunities.