Senior Analytics Engineer, Marketing

This is a fully remote position, open to applicants in Romania, +6 more countries.

📋 Description

• Collaborate with Marketing and ad network representatives to enhance conversion signals.

• Evaluate product and ad platform modifications and investigate any performance declines related to signals.

• Create and sustain server-to-server conversion pipelines for ad networks with support from Data Engineering.

• Ensure timely, deduplicated, and high-quality delivery of signals.

• Set up and initiate integrations with new ad platforms, including the delivery of conversion signals and reporting data feeds.

• Oversee Google Tag Manager releases across various web properties.

• Implement pixels and conversion events for ad networks.

• Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads.

• Develop monitoring and alert systems for errors, latency, coverage, and discrepancies.

• Maintain UTM parameters and naming conventions for campaigns to ensure accurate attribution.

• Create ad-hoc and monitoring reports pertaining to conversion values, bidding performance, signal delivery, and funnel metrics.

• Define metrics for Signal Engineering.

• Build and maintain customized marketing datasets.

• Collaborate with Marketing, Product, Data Engineering, and representatives from ad platforms.

• Complete the candidate journey, which includes a recruiter call, a technical interview, a take-home task, and a panel presentation.

⛳️ Requirements

• Over 3 years of experience in marketing analytics, digital measurement, ad technology, or tracking.

• Proficient in advanced SQL, including window functions, CTEs, performance-aware querying, and data quality assessments.

• Experience working with large-scale data warehouses.

• Practical experience with Google Tag Manager.

• Familiarity with visualization tools such as Tableau, Looker, or similar; Tableau is the primary business intelligence tool.

• Experience in collaborating with performance marketing/user acquisition stakeholders and conveying insights to non-technical audiences.

• Knowledge of browser-side and server-side tracking methodologies.

• Practical understanding of at least one ad platform, including campaign types, bidding strategies, and conversion configurations.

• Strong grasp of marketing metrics.

• Awareness of GDPR-compliant tracking practices.

• Proficient in English communication, both written and verbal.

• Nice to have: knowledge of mobile attribution and tracking, including SKAdNetwork (SKAN).

• Nice to have: experience with a Mobile Measurement Partner (MMP) such as AppsFlyer, Adjust, or similar.

• Nice to have: experience with incrementality and holdout testing.

• Nice to have: experience with Meta Conversions API (CAPI) or Google Data Manager API.

• Nice to have: experience with Lifetime Value (LTV) modeling and calculations, preferably for subscription-based products.

• Nice to have: experience with tools such as Airflow, dbt, or similar data technologies.

🏝️ Benefits

• B2B contract compensation arrangement in USD/EUR.

• Opportunity to be part of a global wellness technology company.

• Flexible remote work arrangement.

• Collaborate with global teams across locations in Cyprus, Ukraine, Poland, Spain, and the UK.