Senior Advisor – Marketing Research

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Oversee the design, implementation, analysis, and presentation of intricate qualitative and quantitative market research studies.

• Manage critical research projects that support brand, fundraising, marketing, communications, and audience expansion strategies.

• Develop and supervise brand health monitoring, audience segmentation, creative/concept/message evaluation, as well as studies on donor and consumer behavior.

• Deliver research insights and strategic recommendations to Executive Leadership, senior stakeholders, and Board-level audiences.

• Collaborate with internal teams to pinpoint business challenges and craft research strategies.

• Act as an internal expert on survey design, sampling, panel management, weighting, and advanced analytics.

• Combine various data sources into actionable business recommendations and future research strategies.

• Utilize advanced methodologies such as conjoint analysis, MaxDiff, ethnography, online communities, usability testing, and emotion-driven research.

• Utilize SPSS and investigate AI and machine learning applications to improve research capabilities.

• Keep track of cultural, consumer, and economic trends.

• Create executive-level presentations that translate intricate data into actionable business insights.

• Foster relationships with research vendors, agencies, and internal stakeholders.

• Aid in budget planning, vendor oversight, invoice management, and project cost reconciliation.

• Mentor team members and contribute to talent development, succession planning, and the establishment of research best practices.

⛳️ Requirements

• Master's degree in Marketing Research, Business Administration, Statistics, Data Science, Marketing, or a related discipline, or a comparable mix of education and experience.

• Over 12 years of progressive experience in market research, consumer insights, analytics, or a similar insights role.

• Advanced proficiency in qualitative and quantitative research methods, including segmentation, tracking studies, concept evaluation, and brand equity research.

• Strong analytical abilities with experience in using SPSS or similar statistical analysis software.

• Proven ability to translate complex research findings into clear business recommendations for senior executives.

• Capable of leading enterprise-wide research initiatives and managing multiple projects concurrently.

• Outstanding communication, presentation, stakeholder management, and consulting skills.

• Strong project management capabilities with experience overseeing external research partners and agencies.

• Preferred: experience utilizing AI and machine learning solutions in research, analytics, or insight generation.

• Preferred: background in supporting nonprofit, fundraising, healthcare, or mission-driven organizations.

• Preferred: familiarity with conjoint analysis, MaxDiff, behavioral science, ethnography, and customer experience research.

🏝️ Benefits

• Affordable, low-deductible medical, dental, and vision insurance plans.

• 401K Retirement Plan featuring a 7% Employer Contribution.

• Generous Paid Time Off.

• Maternity / Paternity Leave.

• Infertility Treatment Program.

• Adoption Assistance.

• Education Assistance.

• Enterprise Learning and Development opportunities.