Senior Adoption Lead

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Foster user engagement and adoption while managing change for a suite of enterprise digital products.

• Take full ownership of the adoption and change strategy, establishing success metrics and prioritized initiatives.

• Collaborate with the GPM, Product Owner, Digital Strategist, and Lead Designer to develop the product desirability strategy.

• Implement and oversee the AARRR framework.

• Establish and track KPIs for usage, adherence, adoption, and simplification.

• Generate regular adoption reports, presenting insights and recommendations to both product and business stakeholders.

• Map and prioritize features based on persona, region, segment, and offering.

• Work with PMs, Designers, and Tech Leads to prioritize actions and features effectively.

• Identify opportunities to minimize friction across user journeys.

• Plan and implement communication and training strategies for product launches, including communication calendars, reusable templates, and targeted adoption campaigns.

• Engage directly with end users to gather feedback, understand their needs, and promote product advocacy.

• Operate within a SAFe/Agile environment alongside the GPM, Product Owners, Digital Strategist, Lead Designer, RTE, and business stakeholders.

⛳️ Requirements

• Proficiency in French (mandatory).

• Proficient in English for daily interactions with global stakeholders.

• Demonstrated experience in product adoption, change management, digital transformation, or customer success for digital products within a corporate setting.

• Practical experience in defining and monitoring product KPIs and translating data into clear, actionable reports for varied audiences.

• Familiarity with product analytics tools such as Piano, Power BI, Microsoft Clarity, Google Analytics, or similar platforms.

• Understanding of product growth frameworks like AARRR and the Kano model.

• Experience in planning communication and training initiatives for large, distributed user bases.

• Comfortable working in Agile/SAFe settings with multiple product and business stakeholders.

• Excellent communication, facilitation, and stakeholder management skills, with the ability to influence prioritization without direct authority.

• Nice to have: experience in UX research, service design, or digital marketing.

• Nice to have: experience working with multinational clients spanning different regions and cultures.

🏝️ Benefits

• Health and dental insurance.

• Meal and food allowance.

• Childcare support.

• Extended paternity leave.

• Partnership with gyms and health and wellness professionals through Wellhub (Gympass) TotalPass.

• Profit Sharing and Results Participation (PLR).

• Life insurance.

• Access to a continuous learning platform (CI&T University).

• Discount club.

• Free online resources dedicated to physical, mental, and overall well-being.

• Courses on pregnancy and responsible parenting.

• Partnerships with online learning platforms.

• Language learning platform.

• Health and Well-being team, inclusion specialists, and affinity groups.

• Support and accommodations for individuals with disabilities during the selection process.