Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact point.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours ahead of scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and tackle account risks and opportunities.

• Create, launch, and optimize Meta campaigns targeted at lead generation and appointment scheduling.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and establish structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Develop creative and messaging hypotheses based on performance data.

• Work alongside video editors and provide creative direction.

• Utilize AI tools to enhance research and content creation.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel issues.

• Report to the Associate Director of Operations, overseeing client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Ability to manage multiple client accounts simultaneously while leading strategy discussions.

• Demonstrated success in managing campaigns to meet defined performance goals while ensuring client retention.

• Excellent direct-response copywriting skills, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficiency in conversion tracking, pixels, and basic marketing automation.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for lead-generation and appointment-setting campaigns.

• Familiarity with video sales letter marketing is desirable.

• Background in high-ticket or considered-purchase funnels is advantageous.

• Experience in a performance marketing agency is preferred.

• Prior experience in direct-response advertising is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.