Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that bolster retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering new opportunities.

• Create, launch, and enhance Meta campaigns focused on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account configurations, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition goals.

• Analyze underperforming campaigns to identify areas for improvement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts aimed at financial services audiences.

• Develop compelling hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to form creative and messaging hypotheses.

• Collaborate with video editors, providing creative guidance throughout the process.

• Leverage AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Identify and resolve any technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations and take responsibility for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Proven track record of managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards established performance objectives while ensuring client retention.

• Excellent direct-response copywriting skills, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Strong communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

• Candidates seeking the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should provide measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative efforts.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance Bonuses.