Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports no later than 24 hours before scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities.

• Create, launch, and optimize Meta campaigns for lead generation and appointment scheduling.

• Oversee budgets, audiences, bid strategies, account framework, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify improvement strategies.

• Develop structured testing methodologies across audiences, offers, messaging, creative, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts aimed at financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to streamline research and copy development processes.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts while leading strategy discussions with clients.

• Demonstrated ability to manage campaigns toward specific performance goals while promoting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Knowledge of conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Familiarity with lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Background in high-ticket or considered-purchase funnels is preferred.

• Experience with performance marketing agencies is preferred.

• Familiarity with direct-response advertising is preferred.

• Candidates seeking upper compensation ranges must display hands-on experience in creating and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation ranges should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments attributable to their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus incentives.