Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Develop, launch, and optimize Meta campaigns for lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Identify underperforming campaigns and recommend performance enhancements.

• Create testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Derive creative and messaging hypotheses from performance data.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to enhance research and copy development efficiency.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify any funnel-related problems.

• Report to the Associate Director of Operations while remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, particularly with substantial Meta advertising responsibilities.

• Experience managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards defined performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Background in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous work in a performance marketing agency is preferred.

• Experience in direct-response advertising is preferred.

• Candidates vying for the upper compensation tier must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-tier candidates should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance bonuses.