Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and future actions.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account architecture, and creative testing.

• Track daily performance metrics related to cost-per-appointment and other acquisition indicators.

• Diagnose issues with underperforming campaigns and strategize performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative hypotheses and messaging insights based on performance data.

• Collaborate with video editors to provide creative direction.

• Utilize AI tools for research and copy development, ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes with Zapier, and establish lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations, overseeing client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Proven track record of managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards defined performance targets while ensuring client retention.

• Exceptional direct-response copywriting skills, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, including hooks, angles, and messaging variations.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Strong skills in communication, organization, analysis, and problem-solving.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative input.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick time, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Schedule availability.

• Performance Bonus structure.