Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing efforts.

• Track daily performance in relation to cost-per-appointment and other acquisition KPIs.

• Analyze underperforming campaigns and suggest adjustments to enhance results.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and scripts for video sales letters tailored to financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging development.

• Collaborate with video editors to provide creative guidance.

• Leverage AI tools to expedite research and content creation while maintaining quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify potential funnel issues.

• Report directly to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience in managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to steer campaigns toward specified performance objectives while supporting client retention efforts.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Exceptional communication, organizational, analytical, and problem-solving abilities.

• Preferred: Marketing experience within financial services.

• Preferred: Experience in lead generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase sales funnels.

• Preferred: Experience working in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates seeking upper compensation levels must show hands-on experience in creating and optimizing direct-response ad copy, video scripts, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation levels should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Flexible Scheduling options.

• Performance-based Bonus.