Senior Account Manager, Paid Media – Omnichannel

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the daily performance and execution of mobile app acquisition-focused, omnichannel direct-response paid media initiatives.

• Design, launch, and enhance direct-response mobile app campaigns across platforms such as Google Ads, Apple Search Ads, Paid Social, and mobile advertising networks.

• Quickly adapt to new channels as required.

• Act as the primary contact for clients and lead weekly status meetings to discuss performance, testing updates, and opportunities for expansion.

• Guide account strategy to achieve or surpass client efficiency, scalability, and growth objectives.

• Monitor daily performance metrics, pacing, and budgets; identify discrepancies and opportunities for optimization.

• Develop and implement testing roadmaps.

• Utilize reporting dashboards to deliver timely insights and performance analysis.

• Leverage MMPs and iOS SKAN for attribution, troubleshooting, and performance evaluation.

• Manage projects across accounts, coordinating with internal teams, vendors, and timelines.

• Ensure that all work meets quality assurance standards and is delivered without errors.

• Cultivate relationships with platform and vendor representatives.

• Evaluate new opportunities while adhering to best practices.

• Oversee and mentor at least one direct report.

⛳️ Requirements

• A minimum of 4 years of experience in digital performance marketing, specifically in mobile app acquisition and growth.

• Practical experience with Google Ads, including Universal App Campaigns (UAC).

• Hands-on experience with Paid Social platforms such as Meta Ads, TikTok, Snap, and Reddit.

• Direct experience with Apple Search Ads.

• Familiarity with mobile measurement partners (MMPs), iOS SKAN, and mobile attribution concepts.

• Comfort with budgeting, bidding strategies, and testing methodologies.

• Strong analytical and reporting capabilities.

• Proficient in Excel.

• Proven track record of presenting performance insights and recommendations to clients or internal stakeholders.

• Excellent written and verbal communication skills.

• Ability to quickly shift priorities and support various channels or tasks.

• A hands-on approach combined with strategic thinking.

• Experience managing mobile app install campaigns across multiple platforms or partners.

• Strong storytelling and deck-building skills for roadmaps, quarterly business reviews (QBRs), and strategic presentations.

• An entrepreneurial, self-starting mindset with a comfort in working both independently and cross-functionally.

• Authorization to work in the U.S. as verified through E-Verify and Form I-9.

🏝️ Benefits

• A remote-first organizational culture.

• An inclusive and barrier-free recruitment and selection process.

• Reasonable accommodations available throughout recruitment and employment.

• An equal opportunity employer.

• A purpose-driven, B Corp-certified company.

• Global opportunities, tools, and benefits designed to help employees thrive.