Senior Account Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Act as the primary day-to-day client liaison and trusted advisor for designated accounts.

• Cultivate client relationships by comprehending business objectives, marketing priorities, and organizational dynamics.

• Lead strategic discussions that link experiential marketing initiatives to overarching business goals.

• Organize and facilitate client meetings, presentations, workshops, and program evaluations.

• Anticipate client needs, offer proactive advice, and pinpoint opportunities for partnership and business growth.

• Oversee B2B experiential marketing initiatives from concept development through execution and post-event analysis.

• Collaborate with Project Management to create scopes of work, workbacks, staffing plans, and operational roadmaps.

• Work alongside strategy, creative, production, operations, finance, and analytics teams as the internal client advocate.

• Identify potential risks, address challenges, and uphold accountability for program performance, quality, and client satisfaction.

• Convert business objectives into experiential marketing strategies and recommendations.

• Design measurable engagement programs for customers, prospects, partners, employees, and other business audiences.

• Generate ideas based on audience needs, customer journeys, industry trends, and market insights.

• Manage budgets, forecasts, reconciliations, and profitability.

• Create estimates, scopes of work, change orders, and client proposals.

• Track financial performance to enhance efficiency and profitability.

• Foster account growth through effective client stewardship and commercial management.

• Inspire and lead cross-functional teams.

• Mentor and nurture junior team members.

• Promote collaboration, accountability, and continuous improvement.

• Partner with the Business Director to align on account and business objectives.

• Identify opportunities to broaden client relationships and agency services.

• Contribute to strategies for account growth, new business initiatives, and proposal development.

⛳️ Requirements

• 7+ years of experience in account management within an experiential marketing, event marketing, sponsorship/activation, or integrated marketing agency.

• Proven track record in leading B2B experiential programs, including conferences, trade shows, executive events, customer and partner programs, sponsorships, hospitality, and other live business experiences.

• Experience in managing program budgets, scopes of work, forecasting, change orders, and profitability.

• Demonstrated ability to guide cross-functional teams, including strategy, creative, production, operations, and field staff.

• Strong knowledge of event planning, production, staffing, vendor management, logistics, and onsite execution.

• B2B experience is essential; experience in both B2B and B2C programs is preferred.

• Required experience working across B2B programs and complex client organizations.

• A passion for experiential marketing and creating meaningful brand experiences.

• Ability to lead events from the planning stage through to execution.

• Capable of balancing strategic client leadership with hands-on program delivery.

• Proficient in managing multiple stakeholders, priorities, and deadlines.

• Agency-side experiential marketing experience is preferred.

• Experience in managing national B2B event portfolios and large-scale business events is preferred.

• Familiarity with managing event partners, production vendors, venues, staffing agencies, and onsite teams is preferred.

• Experience supporting Fortune 500 clients and complex stakeholder organizations is preferred.

• Experience in managing integrated B2B campaigns is preferred.

🏝️ Benefits

• Equal opportunity employer.

• Reasonable accommodations available for applicants with disabilities.

• E-Verify information and right-to-work transparency.