Senior Account-Based Marketing, ABM Manager

This is a fully remote position, open to applicants in Spain, +1 more country.

📋 Description

• Develop and spearhead the Account-Based Marketing (ABM) strategy for strategic, enterprise, and OEM accounts.

• Establish account selection, segmentation, prioritization, and engagement frameworks that align with business goals and growth priorities.

• Identify opportunities for growth and create account-centric strategies to enhance customer engagement, expand the pipeline, and drive revenue growth.

• Implement scalable ABM best practices, processes, and frameworks throughout the organization.

• Design and execute integrated ABM initiatives utilizing personalized content, digital engagement, customer insights, industry events, and targeted campaigns.

• Create insight-driven marketing programs tailored for priority accounts and buying groups.

• Define value propositions, messaging, and content strategies that address customer challenges and market opportunities.

• Collaborate effectively with Sales, Product Marketing, Digital, Communications, and Regional Marketing teams.

• Act as the ABM subject matter expert, offering guidance, best practices, and strategic direction.

• Establish KPIs and measurement frameworks for account engagement, pipeline influence, opportunity progression, marketing effectiveness, and overall business impact.

• Align Sales, Marketing, and business teams around key accounts, account plans, and growth objectives.

• Deliver reporting and recommendations to stakeholders.

• Assess emerging ABM methodologies, technologies, and best practices.

• Leverage customer, account, market, and performance insights to optimize programs and enhance results.

⛳️ Requirements

• Proven experience in B2B Account-Based Marketing within complex enterprise settings.

• A track record of successfully developing and implementing ABM strategies for strategic, enterprise, and/or OEM accounts.

• Experience in supporting long sales-cycle enterprise environments and navigating complex buying committees in OEMs and segments focused on industrial, engineering, technology, or manufacturing.

• Strong grasp of modern ABM methodologies, account planning, customer intelligence, and data-driven marketing strategies.

• Experience in crafting integrated B2B marketing strategies that encompass digital marketing, content, communications, events, and demand generation.

• In-depth understanding of customer buying journeys, account growth tactics, and revenue-centric marketing.

• Proven ability to develop positioning, messaging, content strategies, and customer engagement programs that align with business objectives.

• Familiarity with CRM, marketing automation, intent data, and account intelligence platforms.

• Strong commercial acumen, with a clear understanding of pipeline creation, opportunity development, and revenue generation.

• Excellent communication, stakeholder management, and cross-functional collaboration skills.

🏝️ Benefits

• A highly competitive compensation package.

• Location-dependent benefits package; specifics will be provided during the hiring process.

• Fully remote, remote-first working model.

• Flexible location available anywhere within Europe.