Senior Account-Based Marketing, ABM Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and spearhead the ABM strategy for strategic, enterprise, and OEM accounts.

• Define frameworks for account selection, segmentation, prioritization, and engagement.

• Identify opportunities for growth and create account-focused strategies to enhance customer engagement, expand the pipeline, and drive revenue growth.

• Establish scalable best practices, processes, and frameworks for ABM.

• Design and implement integrated ABM programs utilizing personalized content, digital engagement, customer insights, industry events, and targeted campaigns.

• Create insight-driven marketing initiatives for key accounts and buying groups.

• Define value propositions, messaging, and content strategies.

• Collaborate with Sales, Product Marketing, Digital, Communications, and Regional Marketing teams.

• Act as the ABM subject matter expert and provide strategic direction across the organization.

• Set KPIs and measurement frameworks for account engagement, pipeline influence, opportunity progression, marketing effectiveness, and business impact.

• Foster alignment among Sales, Marketing, and business teams.

• Deliver reports and recommendations to stakeholders.

• Assess emerging ABM methodologies, technologies, and best practices.

• Utilize insights from customers, accounts, markets, and performance to enhance programs.

⛳️ Requirements

• Proven experience in B2B Account-Based Marketing within complex enterprise environments.

• Demonstrated success in developing and executing ABM strategies for strategic, enterprise, and/or OEM accounts.

• Experience in supporting long sales-cycle enterprise environments and managing complex buying committees in OEMs and industrial, engineering, technology, or manufacturing-focused customer segments.

• Strong grasp of modern ABM methodologies, account planning, customer intelligence, and data-driven marketing strategies.

• Experience in creating integrated B2B marketing strategies that encompass digital marketing, content, communications, events, and demand generation.

• Strong understanding of customer buying journeys, account growth strategies, and revenue-driven marketing.

• Proficient in developing positioning, messaging, content strategies, and customer engagement programs aligned with business objectives.

• Familiarity with CRM, marketing automation, intent data, and account intelligence platforms.

• Strong commercial acumen, with a clear understanding of pipeline creation, opportunity development, and revenue growth.

• Exceptional communication, stakeholder management, and cross-functional collaboration skills.

🏝️ Benefits

• A highly competitive compensation package.

• Benefits package (location-dependent).

• Fully remote, remote-first working model.

• Special accommodation assistance for applicants with disabilities.